For years, the practitioner supplement channel was relatively straightforward. Today, it’s anything but. Between practitioner-gated platforms, expanding brand distribution and more informed, proactive consumers, the way this channel functions—and grows—has fundamentally changed. Yet many definitions and benchmarks haven’t kept up.
In this live webinar, Erika Craft, data and insights manager at Nutrition Business Journal (NBJ), and Bill Geibler, content and insights director at NBJ, will reframe the practitioner supplement channel through a modern lens. Happening April 23 at 10 am MST, the duo will discuss how the market is defined today, how we size it with greater precision and how consumer behavior is reshaping demand. From practitioner influence to direct-to-consumer crossover, this session will highlight the forces driving the next phase of growth—and what they mean for supplement brands looking to compete in this space.
If you’re trying to understand where the real opportunity lies, this session will give you the clarity—and context—you need. This webinar will provide an overview of the market and a sneak peek at the soon-to-be-released Practitioner Channel Report. Got questions about the report? Contact Cindy Van Schowen.
Save your spot today!
