The surging low-price gym brand acquired 14 locations in the first quarter of this year alone, while investing heavily in equipment and tech upgrades
EoS Fitness has started 2026 strong, acquiring 14 locations, signing 11 new leases and opening three new clubs all in Q1, the operator announced, moves that bolster its commitment to hitting 250 clubs by 2030.
The high-value, low-price (HVLP) operator is targeting strategic markets in its long-term growth strategy, with its latest acquisitions in Arizona, California, Florida and Texas.
Those new locations will transform under the EoS brand, as full redesigns are planned at each club before reopening as EoS Fitness over the next year. The renovations will help transform the traditional big-box spaces into the brand’s more modern, high-energy atmosphere.
“Our growth this quarter reflects strategic expansion paired with purposeful reinvestment,” said EoS CEO Rich Drengberg. “We are scaling with intention by entering the right markets, upgrading facilities at scale and continuing to raise expectations for what value driven fitness can deliver.”
EoS finds itself at the center of an era of revitalization and growth for low-price gyms, with expanded offerings to amp up value and compete with boutique and wellness studios.
That’s led to the TSG Consumer partners-backed company reinvesting $10 million into existing gyms during Q1 to maximize gym floor layouts and upgrade technology and overall functionality. EoS clubs feature dedicated strength and performance areas, immersive lighting and sound, integrated AI technology, along with group fitness classes, dedicated recovery-focused spaces and flexible training zones.
“For us, opening new gyms is about more than adding locations,” said EoS chief operating officer Richard Idgar. “We focus on building environments that operate efficiently and feel exceptional for our members. That operational discipline allows us to grow quickly while maintaining a consistent, premium experience across all markets.”
As the brand continues on its expansion journey, EoS is pouring $6 million into renovations at an upcoming Los Angeles location amid its southern California growth plans — an area that is already home to 53 clubs open or in development.
