Walmart-backed OnePay is making a push beyond consumer finance and into the workplace, striking a new partnership with Workday that puts its financial tools directly inside employer benefit systems.
The move gives OnePay a new channel into the employee experience and signals that financial wellness is becoming a more serious part of the HR technology stack.
Under the partnership, OnePay is joining Workday Wellness as a financial benefits partner, allowing employers to offer workers access to tools spanning banking, investing and credit building. The companies also said they plan to roll out Enhanced Direct Deposit Switching, or EDDS, which is designed to let U.S.-based employees set up or switch direct deposits to OnePay accounts directly within Workday Payroll. The idea is to reduce manual data entry and make payroll allocation smoother for workers who want more control over where their pay lands.
The broader pitch is that employers increasingly see financial stress as a workplace issue, not just a personal one. In the release, Thomas Hoare, chief commercial officer at OnePay, said: “Financial stress doesn’t disappear at the office door. Employers today know that when their employees stress about their finances, it directly affects their business.”
He added that the goal is to bring “comprehensive money tools into the systems employees already use every day.”
Workday framed the partnership in similar terms. Saqib Sheikh, the company’s global vice president of partner strategy and growth, said financial wellbeing has become “a strategic priority for employers,” while the upcoming direct deposit tools are meant to cut through administrative friction and make it easier for employees to direct paychecks where they need them.
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For OnePay, the deal is also part of a larger enterprise push, as the company works with employers, HR platforms and gig economy firms to embed financial services where people already work.
Recent PYMNTS coverage shows OnePay broadening its footprint well beyond basic consumer finance.
In January, PYMNTS reported on OnePay’s partnership with april for free tax filing, its Klarna tie-up for post-purchase installment plans and reports that an employee share repurchase hinted at a $4 billion valuation. Taken together, those moves suggest OnePay is building not just a FinTech app, but a broader financial platform with consumer, commerce and now, workplace ambitions.
