From new launches in the makeup, skin care and hair spaces to endless trends (that are often worth it!) circulating on social media, it can be hard to cut through the noise to find the products that will actually become your new favorites.
But fear not, beauty lovers! We enlisted the help of style editor and beauty expert Bobbie Thomas, who recently stopped by TODAY with Jenna & Sheinelle, to share the latest and greatest hits for the upcoming season. From exfoliating body milks to zero-cast SPFs, Thomas has the trending products that are worth the hype.
Keep reading to discover all the beauty finds Thomas is loving right now for spring. Plus, scroll below to discover some other beauty products loved by the editor.
Bobbie Thomas’ spring reset beauty favorites, seen on TODAY With Jenna & SheinelleRenew your skin
After a long winter, your skin needs extra love for spring. “Swap your basic body lotion for a formula that also helps smooth texture, soften skin and make a visible difference,” recommends Thomas.
Resurfaces skin without stripping moisture.
Size: 10 oz | Key ingredient: 10% Glycolic acid, 2% salicylic acid, pear enzymes, 5% urea and allantoin
This exfoliating body milk contains four resurfacing ingredients — glycolic acid, salicylic acid, pear enzymes and urea — to gently smooth texture and bumps without stripping.
Simultaneously exfoliates and moistures dry, rough skin.
Size: 13.5 oz | Key ingredients: 10% Urea, shea butter and hepes
Containing 10% urea, apply the hydrating body lotion above to any rough or dry areas to smooth, exfoliate and moisturize. Per the brand, the formula is non-sticky and fast-absorbing for long, comfortable wear.
“New highly rated broad-spectrum sunscreen formulas are lighter and easier to wear every day without the chalky finish,” claims Thomas. “Bonus reminder: If you’re applying SPF daily, double cleansing at night matters.”
Protect yourself from harsh UV rays with this hydrating sunscreen.
Size: 1.69 oz. | Key ingredients: Hyaluronic acid, niacinamide
According to the brand, this hydrating sunscreen has zero white cast, zero greasy finish and zero irritation. Essentially, it delivers everything you’d want in a daily SPF.
A sunscreen formulated for all skin types and leaves a glowy finish.
SPF level: 36 | Size: 1.69 fl oz | Key ingredients: Green tea, sunflower seed oil, cica | Reapplication: Every 2 hours
When testing some of the most popular sunscreens, commerce writer Danielle Murphy ranked Innisfree’s Daily UV Defense SPF 36 as the “best overall sunscreen” for its lasting formula, comfortable feel and radiant finish. “The formula sinks into the skin effortlessly and requires hardly any dry-down time before starting your makeup routine,” says Murphy. “There’s also zero pilling or product breakup, even in spots that crease like around the nose and smile lines.”
Innisfree Daily UV Defense SPF 36 Courtesy Danielle MurphyReframe your eyes
“Colored eyeliner is a fresh, easy way to define your eyes,” Thomas shares, as it is “less harsh” and “more playful” than a black or brown wing. “Curated shades offer a polished pop of color that still feels grown-up; no special occasion necessary.”
Waterproof eyeshadow sticks that can be used for adding a wing or an all-over wash of color on the lids.
Size: .33 oz | Shades: 20+; mattes and shimmers
This under-$15 eyeshadow stick comes in a water- and transfer-proof formula that can be used as a traditional eyeshadow or applied as an eyeliner.
A soft-glide eyeliner that doesn’t tug or skip.
Size: 0.042 oz | Shade: 10; shimmers and mattes | Key ingredients: Ceramides, cream-gel matrix and allantoin
Don’t just wing it with eyeliner. When it comes to choosing, we look for one that creates an effortless wing, just like the pick above from Sarah Creal. It should glide with ease, never skip or tug, and remain transfer-proof for up to 24 hours, including on the eyelids and waterline.
Compact fragrances and fragrance sticks make a scent feel and become “more personal, portable, and easy to refresh throughout the day,” says Thomas, so she loves the picks below for tossing in your bag.
A luxury perfume balm in a travel-friendly compact.
Size: 0.1 oz | Scents: 3 | Key ingredients: Olea europaea fruit oil, jojoba seed oil and tocopherol
It might look like a makeup compact, but inside this find from Sidia is a solid perfume that promises a mess-free and spill-proof application on the go.
We Love It for: Skin care that smells as good as it feels.
Size: 0.24 oz | Fragrance: Unmute (vanilla, amber) | Top notes: Indonesian cassia, black plum, clary sage, ceylon cinnamon, pistachio, | Base notes: Madagascar vanila, crisp amber
Another solid perfume option, Noyz’s The Solid Fragrance comes in a roll-up stick design for swift application on your pulse points. The warm scents and balm-like texture made it a recent favorite in our Gifts We Love Awards.
Spray on the pebble to keep a scent for days on end.
Styles: 2
Never forget a scent with the help of this ceramic pebble, which just requires you to spray on your favorite fragrance to keep it lasting up to two days.
Make a statement with this perfume pendant.
Size: 3x 1.5ml | Shades: 2
Here’s a fragrance you can literally wear. Available in both gold and silver, this product combines scent and jewelry in a small perfume vessel that you can take with you and reapply anywhere you go.
Bobbie Thomas’ beauty favorites previously seen on TODAYPre-cleanse and care
Just as you double cleanse your face, your hair deserves the extra love, too. But don’t just double wash with the same shampoo — Thomas says you’ll want to “replace the first round with a ‘pre-cleanser’ formulated to dissolve oil and break down buildup (think: styling products, dry shampoo, city air),” so your shampoo can support and clean better.
Don’t forget the scalp!
Size: 5 oz | Key ingredients: 7% Glycolic acid, 2.5% Symcontrol scalp and 2% castor beads
The Inkey List’s Glycolic Acid Scalp Scrub helps improve the overall look and feel of your hair, per the brand, by starting at the scalp. Glycolic acid gently exfoliates the scalp to remove dead skin and build-up, which, in turn, can support healthy hair and growth.
Improve scalp health and feel with this pre-shampoo cleansing oil.
Size: 6.7 oz | Texture: Oil-to-foam | Benefits: Removes build-up, dirt, oil and odor
Healthy hair starts at the scalp — and this cleansing oil can help with that. It detoxifies while removing build-up, dirt and oil using ingredients like charcoal and pink clay to minimize impurities without stripping the hair.
If your hair has been feeling rough and heavy lately, spoiler: It could be the water itself. “Hard water can leave mineral or metal deposits that mess with shine, softness and even color,” explains Thomas. Luckily, some products, like the below, could help.
Helps treat and protect damaged hair from metals found in water.
Comes with: Travel-sized Metal Detox Shampoo and Metal Detox Mask
Use the two-step system to cleanse, hydrate and protect hair from harsh metals in water. Together, the duo removes metals trapped inside the hair, and gently cleanses while maintaining softness.
Rebuild damaged hair with this ‘ultra-repairing’ treatment.
Size: 5.07 oz | Key ingredients: Citric acid and collagen peptide
This reparative treatment was designed to mend and minimize breakage by boosting the scalp’s collagen. Over time, you can expect more resilient and fuller hair from root to tip, per the brand.
You might’ve heard of ‘glass skin,’ but the same ‘mirror’ effect is trending for hair, too. “The updated take is smart, smoothing shine that looks reflective and healthy without living at the salon,” the beauty expert shares.
A keratin-infused treatment that helps improve the health of damaged hair.
Size: 7 oz, 1.35 oz and 10.82 oz | Key ingredients: DeepCore Bond Technology, Keratin Complex and Panthenol and Botanical Oils
With a high concentration of Keratin-PF, Unove’s hair mask for damaged hair promises to intensively replenish hydration and nourishment to restore the overall health and vitality of strands. The brand claims the mask works in just 10-seconds to notice improvement — a perfect solution for busy lives needing a quick solution.
While the travel-sized version ($11) is sold out, you can click the notification to be alerted when it is back in stock.
A wet-to-dry blow dryer and straightener.
Colors: 3 | Attachments: 3
Shark’s newly launched Straightener + Rapid Blow Dryer claims to cut your styling routine in half by tackling straightening and drying in just one step. Use the interchangeable attachments, based on your hair type, to create smooth, straight styles that last.
Many people experience hair thinning and loss. While there are topical treatments to promote hair growth, they often take time. A hair topper, however, can be a quick solution to fill in the hairline as you’re regrowing hair.
Designed to enhance your hairline and boost volume.
Colors: 7 | Length: 10″ | Density: 110%
Conceals wide part lines with ease.
Colors: 6 | Length: 12″ | Density: 130%
“If you’ve never heard of a ‘topper,’ you’re not alone — it’s a featherlight hair piece that blends in fast to fill the hairline or part for discreet coverage and soft volume,” Thomas says, just like the picks above from Uniwigs. Hair toppers can also “help hide grays, bare spots and/or conceal breakage,” she adds. “Easy on, easy off for an instant better hair day.”
“From leave-ins to heat protectants to styling serums, “milks” are the “mane” attraction right now,” Thomas says. “They’re lightweight, slip-y, and give that soft, polished finish without feeling heavy.”
This “milk” will help control frizz with protect from heat at temperatures up to 450 degrees.
Size: 3 Ounces
You can expect a salon-worthy style with up to 48 hours of hold, says the brand.
This 450-degree heat protection spray contains sustainably sourced honey and beeswax.
Size: 8.5 Ounces
This affordable “Hair Honey Milk” eliminates frizz and protects hair from damage, according to the brand. Reviewers note that they love the subtle scent, too.
For curly, coily, kinky or wavy hair, this spray refreshes curls without weighing them down.
Size: 10 Ounces
“I have short (about an inch long) 4B hair, and I use this product every single day when I’m styling my hair. It “wakes up” my curls and rehydrates my hair so that I can use my moisturizer more effectively,” wrote one Amazon reviewer.
“Brands got the lip oil memo — this isn’t a moment, it’s a takeover,” claims Thomas. “E.l.f. dropped Glow Reviver Slipstick (lipstick-meets-oil), and Kiko features an oil core…”
To repair, soothe and hydrate dry to very dry lips.
Size: .34 oz | Key ingredients: Squalane, ceramide III EP MB and avena sativa kernal oil
Nourish and moisturize dry winter lips with this dermatologist-designed lip product.
This tinted lip oil stick adds hydration and color for a non-sticky, soft shine finish.
Colors: 10
This new launch from E.l.f. Cosmetics offer tons of rosy, neutral and peachy hues to complement different skin tones and seasons.
This balm has a colorful, hydrating core that melts into lips.
Shades: 3
Formulated with hyaluronic acid and peptides, the brand says this “Secret Oil” lip balm is nourishing and silky-smooth.
“Laneige’s new Water Bank Aqua Facial is a glass skin cheat code,” vouches Thomas. “The ‘K-beauty facial in a bottle’ gently exfoliates and hydrates. It’s the perfect all-in-one middle layer to flood skin under a shrink-to-clear hydrogel mask for the ultimate glass-skin sandwich. By morning, skin looks fresh-pressed with bounce.”
Containing BHA and AHA, this serum exfoliates and hydrates for glowing skin.
Size: 1.01 Ounces
K-Beauty is known for its “glass skin” results, and Thomas loves this serum from Laniege for its hydrating and exfoliating ingredients.
This color-changing jelly mask is said to strengthen the skin barrier and create a more balanced skin tone.
Award: Most viral sheet face mask | Overall score: 4.83/5 | Key ingredients: Salmon PDRM, collagen, niacinamide
This Shop TODAY Beauty Awards winner is a multi-editor-loved pick. “Immediately after, my skin looked glowing and gorgeous,” wrote one Shop TODAY contributor.
Locks in moisture while leaving the lips with a subtle sheen finish.
Size: 0.63 oz | Shades/flavors: 5 | Key ingredients: Shea butter, jojoba seed oil and carnauba wax
Curology’s The Lip Balm is not just any lip balm. With a one-handed push-slider applicator, reapplying on the go is a whole lot easier. And most importantly, the product contains a mix of nourishing butters and oils to soothe extra-dry lips.
A lip serum with powerful PHAS to gently exfoliate the lips.
Size: 0.5 oz | Key ingredients: Gluconolactone (polyhydroxy acid), ectoin, glycerin and more
Dry lips are another common issue during the fall and winter. Address dryness with lip products that offer more than just moisture, from serums to lip balms.
“Skip the scrubs and use this a few nights a week to gently resurface dry, flaky lips,” suggests Thomas. “The polyhydroxy acids [in this lip serum] smooth and hydrate for softer lips over time.”
A 4-in-1 nail polish that acts as a base coat, top coat and more.
Size: 0.47 oz | Shades: 10+
Thomas refers to this game-changing polish as “a lipstick for your nails.” This 4-in-1 polish is designed to give you a flawless manicure in seconds, thanks to a formula that can combine a base coat, treatment, color and topcoat all in a single step.
According to the brand, it only needs 50 seconds to dry, making it their fastest-drying polish yet. It also features a patented wide-hugging brush that ensures an even application, as well as ingredients that will reveal a chip-resistant and glossy finish.
Fuller brows await!
Size: 0.03 oz | Shades: 8
L’Oréal’s pen takes a dual-tip felt approach to help fill and define brows. It comes in eight shades and offers a smudge-proof, transfer-proof and water- and heat-resistant formula.
This serum offers at-home microneedling benefits to improve skin with tiny needle-shaped boosters that can deliver ingredients deeper into the skin.
Skin Types: All | Key Ingredients: Exosome-coated Spicule, Lacto Exosome, AHA + BHA + PHA | Size: 1.01 oz | Targets: Acne/blemishes, blackheads/whiteheads, oiliness, pores and uneven skin | Formula: Lightweight serum | Strength : Mild (2000), Strong (7500) and Intense (25000)
Does your skin need a little more TLC? You’re in luck. Skin booster shots are “targeted at-home treatments designed to mimic in-office results” by using “regenerative compounds like exosomes, growth factors and PDRN,” explains Thomas. “These ‘shot’ cocktails are meant to be used in short cycles to help visibly firm, brighten and smooth skin.”
So, ready for a boost? Look no further than Medicube’s Exosome Shots: The Zero line (the original), Azelaic and The Pink Collagen serum. “Harnessing the power of exosome-based delivery systems in two strengths, the Zero line shots are geared toward refining texture and fortifying the barrier,” explains Thomas.
The Pink Collagen Exosome Shot Serum, on the other hand, “uses PDRN and peptides to visibly plump and support elasticity,” she adds. Lastly, the Azelaic serum is best for acne-prone skin, as it utilizes azelaic acid to address redness post-breakout and smooth texture. Each one concentrates on specific concerns for targeted treatment.
Promises a more lifted and firmer complexion in just two weeks, per the brand, thanks to Bio-PDRN and skin caffeine.
Size: 1.01 oz | Key ingredients: Bio- PDRN TM (from green tea enzyme), probiotics, caffeine and niacinamide
With caffeine, bio-PDRN, niacinamide and more, this ‘shot’ serum is a great “targeted treatment for smile lines or tired zones” as it firms and energizes areas like the jawline and neck for a lifted complexion. Per the brand, its high concentration of quality ingredients makes it effective on all skin types.
Selling out
Bold lip color in just once swipe.
Size: 0.088 oz | Shades: 12
“While not a brand-new concept, it’s surprisingly rare to find a true one-handed, click-and-slide lipstick,” raves Thomas. “The multitasker-friendly collection delivers creamy, lightweight, and buildable color,” she adds, plus lasting hydration for wear that is comfortable all day long.
Fills, shapes and defines brows in one.
Size: 0.01 oz | Shades: 8
What’s new in the brow world, you ask? Thomas found a few high-tech upgrades that will bring next-level precision to your next application. Shop TODAY-editor loved brand Benefit Cosmetics (creator of another Beauty Award-winning brow product) has launched the first-ever triple-tip brush pen, complete with a superfine 0.8mm point. Thomas says it’s the finest on the market for creating effortless, hair-like strokes.
An AHA- and rice-infused serum to treat pores to dullness.
Size: 2.7 oz | Key ingredients: Salicylic acid, hyaluronic acid, rice bran water and more
No one loves the feeling of dry hands. When it comes to hand care, moisturizing dry skin isn’t enough to soothe dryness. Prevent dry skin this season, while proactively treating your hands with these picks.
“These peel shots have taken off on TikTok for targeting clogged pores in the T-zone, but they also work wonders on your hands,” Thomas says. Just rub onto the skin before hand cream to exfoliate and soften, thanks to the powers of white and black rice.
An overnight hand treatment to target common signs of aging.
Size: 2.5 oz | Key ingredients: 1% Encapsulated slow-release Retinol Complex
This nighttime hand cream contains a 1% slow-release retinol complex to address common aging concerns, from fine lines to hyperpigmentation. For morning use, be sure to pair with SPF.
Nourish and hydrate your hands with keratin.
Comes with: 12 Gloves | Key ingredients: Keratin
“A behind-the-scenes favorite among hand models and manicurists, these slip-on gloves revive dry, tired hands in just 15-20 minutes,” says Thomas. “You can also remove the fingertips for longer wear while typing, texting or painting nails — making them as functional as they are nourishing.”
This gift-worthy set includes three Shop TODAY Beauty Award-winning sheet masks and the brand’s bestselling collagen peptide lip balm.
Size: 1.41 Ounces
This set, which is valued at $46, includes sheet masks to nourish dry and dull skin and a lip balm to keep chapped lips at bay.
This luxe soap is scented with Chanel’s most iconic fragrance.
Size: 5 Ounces
This compact mirror will make every touch-up feel luxurious.
Thomas says these little luxuries from Chanel will make the perfect addition to your bathroom vanity and makeup bag. From chic soaps to a posh compact with magnifying power and an iconic lip trio, these glam finds start at just $37.
A moisturizing facial mist filled with ceramides.
Size: 4.05 oz | Key ingredients: 10,000 PPM ceramides and Triple Lipid Complex
You might’ve heard the term “skin flooding” here and there, but what is it?
Thomas describes it as a “hydrating technique that’s all about layering lightweight power-packed formulas (think cream mists, moisturizing toners, and serum-rich essences) that drench your skin before locking it all in with your lotion or cream.”
Whenever your skin is in need of a boost of hydration, spritz this moisturizing facial mist to deliver instant relief. Spray on bare skin or over makeup throughout the day, per the brand.
Dry skin? This moisturizer delivers up to 120 hours of hydration, per the brand.
Size: 2.71 oz | Key ingredients: Patented barrier-boosting ceramides blend, Capsule Technology and more
Thomas says this moisturizer is so good that it was originally exclusive to hospitals! She calls it a “holy grail” for sensitive skin. It features barrier-boosting ceramides and a triple lipid complex that nourishes the skin and offers up to 120 hours of hydration, per the brand.
Bring good hair days wherever you go with this set.
This bundle has all of Thomas’ favorites for gorgeous, luxe locks. The True Color Shampoo and Conditioner set delivers hydration and shine for silky smooth, deeply nourished hair. Pair it with the best-selling Smoothing Crème (the “everything fix” for frizzy, fragile, dull or just everyday hair) on wet or dry strands for instant smoothing, heat defense, and shine.
This Shop TODAY award-winning product utilizes skincare ingredients to provide you with a lightweight, medium-coverage formula.
Award: Best 2-in-1 medium coverage foundation | Overall score: 4.17/5 | Waterproof: No | Hypoallergenic: Yes | Finish: Natural | Shades: 51
Haus Labs is setting new standards for beauty — each product is infused with skin-loving ingredients and actives, with innovative formulas that Thomas says your skin will appreciate. The editor-loved foundation comes in more than 50 shades.
Courtesy Danielle Murphy
A light, cozy fragrance inspired by Cam the Cat.
Size: 1 oz. or 3.4 oz. | Fragrance notes: Caramel, vanilla
Squishmallows has a line of adorable fragrances, which Thomas says is its perfect gift for tweens or anyone a part of the fandom. Plus, when you buy a full-size bottle, you’ll get a free Squishmallow plush.
No more guessing your foundation shade! This kit helps you create your perfect match.
Comes with: BoldHue device, 2 jars, a BeautyBlender sponge, a spatula & shade cartridges
If you have a hard time finding your best color match, this device is about the change the game. BoldHue is the first-ever tool designed to create your very own custom foundation shade — and in just 60 seconds. All you have to do is scan your skin with the included wand, which closely analyzes your skin tone. Then allow the machine to mix your personalized pigment combination to make your perfect shade.
Need a refill? Grab a new cartridge shade.
Comes with: 1 Refill cartridge
When your pigments start to run low, BoldHue offers cartridge replacements, so you never have a less-than-perfect foundation match. The colors are packed with skin-soothing ingredients that are designed to blend effortlessly.
This device transforms capsules into a mist that your skin can absorb easier than traditional topicals, per the brand.
Includes: Ultra Droplette Device, collagen boosting hydrofiller capsules | Key ingredients: Rare Icelandic red algae peptides, spermidine, Matrixyl® 3000, epidermal growth
This breakthrough beauty device was pioneered by two MIT scientists. The Droplette uses a patented micro-infusion technology to transform capsules into a barrier-penetrating mist — effectively delivering skin care actives deeper, faster and more effectively than traditional topicals.
Thomas says the Ultra Starter Set comes with everything you need for skin that is hydrated, firm and luminous: the brilliant Droplette device, plus Collagen Boosting Hydrofiller Capsules with an advanced serum to restore, plump and smooth skin.
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by Bobbie Thomas.
Bobbie Thomas is a style editor at TODAY, beauty expert and author of “The Power of Style.”How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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