AlchemyPet, a science-driven pet wellness company built around advanced ingredient delivery for dogs, has announced a retail partnership with Hollywood Feed, the Memphis-based specialty pet retailer known for its leadership in premium healthy and holistic pet nutrition.
AlchemyPet’s line of proprietary microencapsulated liquid supplement toppers will launch in 60 Hollywood Feed locations throughout the Southeast, marking AlchemyPet’s first major specialty retail distribution.
The partnership brings together Hollywood Feed’s seven decades of curating premium pet wellness products with AlchemyPet’s next-generation liquid format, which delivers up to 7x greater nutrient absorption than traditional chews, pills, or powders through Swiss-engineered and USA-produced microencapsulation technology.
AlchemyPet’s five-SKU line — covering anxiety, immunity, joint support, vision, and longevity — will be available in-store in 60 Hollywood Feed locations. Products are cold-processed, human-grade, hypoallergenic, non-GMO, and manufactured at an FDA-registered, GMP-certified facility in the United States.
“Hollywood Feed represents the kind of retail partner we envisioned when we built AlchemyPet,” said Colin Topham, CEO and Founder of AlchemyPet. “They have spent generations building a legacy of helping pet parents make informed nutritional decisions for their animals. Combining that legacy with our advanced ingredient delivery systems gives us a real opportunity to bring a new standard of effective, science-forward supplements to more dogs and their owners.”
“We’re always looking for products that enable our customers’ beloved pets to get the quality nutrition they need to thrive,” says Shawn McGhee, president of Hollywood Feed. “AlchemyPet stood out in their ability to enable greater nutrient absorption, and we’re excited to offer their line in key Hollywood Feed locations.”
Hollywood Feed serves pets, their owners, caretakers and communities in more than 175 stores across 19 states. Consistently ranking atop consumer choice awards in the markets it serves, Hollywood Feed and its family of brands have been named to Newsweek’s list of America’s Best Retailers for 2022 (ranking No. 1 in the pet care category), Newsweek’s list of America’s Best Customer Service for 2024, Best Pet Supply Stores by Dallas A-List, Best Pet Store by The Memphis Flyer, Best Self Atlanta Magazine’s Best Pet Store, Best Pet Food and Supplies in the Best of Denton County Awards, and Best New Business by Cary Living Magazine in North Carolina.
