YSL Beauty reimagines the California drive-thru in the desert — where beauty, nostalgia, music, and culture collide. Located at 44325 Jackson St, Indio, the iconic roadside ritual turns a classic pit stop into a bold desert beauty destination — where unapologetic self-expression takes center stage – with two memorable moments including a VIP party & a consumer day experience.
INDIO, CALIFORNIA – APRIL 09: Damson Idris attends the YSL Beauty Drive Thru on April 09, 2026 in Indio, California. (Photo by Phillip Faraone/Getty Images for YSL Beauty)
INDIO, CALIFORNIA – APRIL 09: Sabrina Quesada attends the YSL Beauty Drive Thru on April 09, 2026 in Indio, California. (Photo by Phillip Faraone/Getty Images for YSL Beauty)
YSL BEAUTY STAGE
As the desert sun sets, the YSL Beauty Drive Thru transforms into the YSL Beauty Stage — an after-hours experience curated for the brand’s closest collaborators and cultural tastemakers. Inspired by the energy of Palm Springs nightlife, the space evolves into a high-impact celebration of YSL Beauty, where music, beauty, and nightlife converge under the desert sky.
Beauty Stage Entrance: Guests arrive through the YSL Beauty Drive Thru before entering a transformed space illuminated by YSL Beauty’s signature desert glow, where the daytime drive-thru gives way to an immersive nighttime lounge.
F&B Experience: Guests enjoy bespoke cocktails and drive-thru favorite bites inspired by the surrounding landscape, alongside signature YSL Beauty product moments and gifting throughout the evening.
Live Music Performances: The night is punctuated by special performances from GRAMMY® Award-winning artist Miguel and GRAMMY®-nominated global artist Young Miko, bringing an unmistakably electric energy to the desert setting.
Guest Appearances: YSL Beauty Ambassador Laura Harrier and US Voices Anthony Keyvan, Drew Starkey, Maria Zardoya, join the celebration.
INDIO, CALIFORNIA – APRIL 09: Miguel attends the YSL Beauty Drive Thru on April 09, 2026 in Indio, California. (Photo by Phillip Faraone/Getty Images for YSL Beauty)
INDIO, CALIFORNIA – APRIL 09: Lisa Yamada attends the YSL Beauty Drive Thru on April 09, 2026 in Indio, California. (Photo by Phillip Faraone/Getty Images for YSL Beauty)
YSL BEAUTY DRIVE THRU
Friday, April 10, 2026 // 1-6pm, PT
Open to the Public
After an epic night under the desert sky, the YSL Beauty Drive Thru returns as a decadent desert beauty destination, where California nostalgia and edgy glamour meet just as festival season kicks off.
Only on Friday, guests will move through a series of immersive touchpoints designed to bring the YSL Beauty universe to life. Makeup stations are available for visitors to try one of the four
YSL Beauty festival looks, while custom photo moments, including a themed photobooth, capture the bold spirit of desert glam. The experience continues with branded drinks and bites, a live DJ setting the vibe, and product takeaways so guests can carry the YSL Beauty glow with them throughout the festival weekend.
INDIO, CALIFORNIA – APRIL 09: Beca Michie attends the YSL Beauty Drive Thru on April 09, 2026 in Indio, California. (Photo by Phillip Faraone/Getty Images for YSL Beauty)
INDIO, CALIFORNIA – APRIL 09: Mamoudou Diallo attends the YSL Beauty Drive Thru on April 09, 2026 in Indio, California. (Photo by Phillip Faraone/Getty Images for YSL Beauty)
The Makeup Looks: The beauty looks are the main attraction. Inspired by the heat, glow, and color of California, YSL Beauty introduces four signature festival looks designed to capture the spirit of desert glamour: California Color, Pink Mirage, Desert Flush, and Toasted Glow.
“California Color”: A fresh take on the iconic California pink sky — sunlit blushed skin, pink glossy lips, and effortless desert radiance.
Featuring Candy Glaze Lip Gloss Stick in Bubble Gum (#018), Kiss Shaper Sculpting Lip Liner (NEW) in Tan Line (#102), Make Me Blush Powder in Babydoll Pink (#042), Couture Mini Clutch Palette in Sunrise Safari (#730), Lash Clash Mascara in Brown (#002), and Lines Liberated Eyeliner in Brown (#002).
“Toasted Glow”: Sunkissed desert warmth, sculpted glow, and shimmering radiance — the ultimate golden hour look.
Featuring Candy Glaze Lip Gloss Stick in Salted Caramel (#019), Kiss Shaper Sculpting Lip Liner (NEW) in Sienna Rebel (#109), Make Me Blush Powder in Honey Moon (#12), Couture Eye Clutch Palette (NEW) in Nude Hours, Lash Clash Mascara in Black (#001), and Lines Liberated Eyeliner in Bronze (#003).
INDIO, CALIFORNIA – APRIL 09: Maria Zardoya attends the YSL Beauty Drive Thru on April 09, 2026 in Indio, California. (Photo by Phillip Faraone/Getty Images for YSL Beauty)
INDIO, CALIFORNIA – APRIL 09: Laura Harrier attends the YSL Beauty Drive Thru on April 09, 2026 in Indio, California. (Photo by Phillip Faraone/Getty Images for YSL Beauty)
About The Author: Taylor Winter Wilson
Senior Editor at Galore. Made in Detroit – Living in Atlanta.
