Nutrition Business Journal (NBJ) is proud to collaborate with Kalon Executive Search to inform its hot-off-the-press Nutraceuticals and Wellness CPG 2026 Salary Guide. This guide packs an abundance of valuable, industry-relevant information into an easily accessible package.
For instance, there’s the resilience of the dietary supplement industry, with tailwinds that include rising consumer demand for wellness products with a mainstream focus on health in the wake of the COVID-19 pandemic and the MAHA movement, paired with rising healthcare costs and an unprecedented number of Americans now age 65 or older.
All this has translated to steady job growth in supplement manufacturing in recent years, contributing to a ~2.7% average combined growth rate from 2021–2026, according to IBISWorld. With 2.5% job growth projected for the industry in 2026, the nutraceutical industry compares favorably to the tech industry’s projected 1.9% growth rate in 2026.
The guide is meant to be a resource for ingredient, manufacturing and finished product companies to see if their salary ranges match industry-wide ranges—and for individuals wanting to review current salaries for key roles. Download the guide.
In addition to sector-specific salary listings, the report highlights top industry and hiring trends and most-desired benefits as well as NBJ’s market-sizing data and analysis and consumer sales data and trend insights from SPINS.
Here’s a taste of the insights you’ll find:
Strategic hiring is strongest for roles supporting global sales and social commerce marketing, scientific and clinical product validation and product development.
Many companies are bringing digital marketing and e-commerce roles in-house rather than outsourcing these functions to external agencies.
Competitive benefit packages are a baseline for talent acquisition and retention, with remote work options, health insurance and flexible schedule the most popular benefits, according to Kalon’s survey.
Although recruiters are using AI tools to sort through resumes, they also rely on interviews and one-on-one interactions to assess candidates’ potential culture fit.
The foremost suite of dedicated resources for the nutrition and dietary supplement industry, NBJ hosts NBJ Summit—the premier executive conference fostering strategic partnerships and thought leadership—and publishes monthly journals addressing critical industry themes and in-depth reports delivering proprietary market-sizing data, consumer insights and expert analysis. In addition, NBJ partners with leading companies on custom projects (tailored research, presentations, sponsored marketing pieces) that empower them to thrive in the evolving nutrition market.
