From instant perfection to meaningful care
Rather than competing with digital illusions, BASF has chosen a different path. With Beyond Beauty: Authentic+, the company invites the personal care industry to redefine its purpose: to nurture the whole person, not just the façade. The concept, which will be showcased at in-cosmetics Global in Paris, is rooted in authenticity, emotional well being, and meaningful sensory experiences. It shifts the focus from instant, artificial perfection to long term care for skin and hair, confidence building rituals, and products that celebrate individuality rather than erase it.
Looking beneath the surface
This philosophy naturally leads to one of the skin’s most essential building blocks: collagen. Collagen is the most abundant protein in the skin, forming the structural scaffold that maintains firmness, elasticity, and overall integrity. As collagen levels decline with age and environmental stress, visible signs of skin aging emerge. In a world saturated with digital perfection, supporting the skin’s structural foundation becomes not only a scientific challenge, but also a statement of authenticity. True confidence comes from skin that reflects care, consistency, and strength over time, not from an illusion that disappears when the filter is turned off.
A new chapter in collagen science
At in-cosmetics Global, BASF is unveiling a new chapter in collagen science that aligns seamlessly with the Authentic+ mindset. With the launch of two innovative cosmetic actives, the company presents a comprehensive approach to skin rejuvenation that supports the skin’s own biology while delivering tangible, visible results.
NeoHelix™ Regenerate marks a new milestone in precision guided skin rejuvenation. Inspired by biomedical research, this high performance peptide is engineered to enhance the skin’s natural communication and self repair mechanisms. Rather than simply stimulating collagen, it supports adaptive collagen renewal, being especially bioavailable to areas of damage. In an in vivo study involving female subjects aged 60-70, application over 56 days resulted in a 41% reduction in damaged collagen, alongside a 65% increase in the skin’s own hyaluronic acid levels. Further clinical evaluations confirmed visible improvements in the appearance of skin thickness, tonicity, and forehead wrinkles, with NeoHelix™ Regenerate outperforming a comparative peptide benchmark across all measured parameters.
Complementing this regenerative strategy, SkinNexus™ Collag3n redefines the concept of collagen banking. Responding to growing consumer interest in a proactive, long term approach to supporting skin health, BASF introduces a recombinant Collagen III fragment produced through vegan yeast fermentation. Unlike traditional collagen ingredients, SkinNexus™ Collag3n features a 100% human identical sequence and biomimetic effects that support the skin’s extracellular matrix. In a 3D dermis model, it promoted a healthy environment for full spectrum collagen homeostasis, increasing Collagen I by 48%, Collagen III by 82%, and Collagen V by 71%. Clinical studies with women aged 53-70 demonstrated measurable improvements in skin tonicity, sagging, and the appearance of fine lines and wrinkles after just four weeks, outperforming a collagen market benchmark used at ten times the dosage. Importantly, SkinNexus™ Collag3n has been engineered with industrial scalability and cost accessibility in mind. This makes high performance biotech solutions available to a broader market, supporting brands in delivering authentic efficacy without compromise.
Meet the BASF team in Paris and explore how Authentic+ and next generation collagen science can help your brand design products that encourage genuine confidence and inspire beauty that feels real.
