28 items in this article
28 items on sale!

Photo-Illustration: The Strategist; Photos: Retailers

There are a lot of beauty sales going on this week, but the one at Ulta is truly vast: Select items are up to 30 percent off, and “prestige” beauty brands are 20 percent off through April 18. (Both are part of what Ulta is calling its Let’s Haul sale.) So it’s a good time to both load up drugstore staples and try out a pricier beauty item you’ve had your eye on. I’ve pulled over two dozen picks from the Strategist archives that are particularly good deals, including the Ordinary serums, $3 mascara, and our No. 1 body oil. And for even more of this week’s best deals (beauty or otherwise), sign up for the Deal Freaks Daily newsletter.


La Roche-Posay Toleriane Purifying Foaming Cleanser - 13.5 Oz.

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Four experts we spoke to have vouched for La Roche-Posay’s Toleriane foaming cleanser. “It removes makeup and oil buildup while still being gentle on the skin, but it’s a nice option for somebody who’s looking for a bit of a deeper, more thorough cleanse,” says board-certified dermatologist Dr. Marisa Garshick. It contains ceramides, which maintain the skin barrier; niacinamide, which can lower sebum-excretion rates; and the brand’s signature thermal-spring water, a soothing antioxidant.


La Roche-Posay Effaclar Medicated Gel Cleanser - 6.76 Oz.

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If you’re struggling with cystic acne, you may prefer this face wash instead. Dr. Hope Mitchell, the founder of Ohio-based Mitchell Dermatology, likes that it’s lipophilic, which means it “concentrates on sebaceous-gland areas” to dissolve excess oil from the skin.


The Ordinary Squalane Cleanser

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The Ordinary’s products never go on sale, so shop soon. We’ve recommended this simple, noncomedogenic, soap-free cleanser that is great for all ages, from teens to 30-somethings.


The Ordinary Multi-Peptide + Hyaluronic Acid Serum

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One of our favorite inexpensive anti-aging serums, especially if you’re trying to treat texture. It’s made with peptides and hyaluronic acid, both of which are effective at boosting elasticity and moisture.


The Ordinary Hyaluronic Acid 2% + B5 Serum

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This hyaluronic-acid-forward serum also plumps and hydrates the skin, but it’s a bit more gentle.


The Ordinary Retinal 0.2% Emulsion

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Retinals are less harsh than a retinoid but more potent than a retinol. You won’t experience dryness and flaking with it as you would with prescription-strength products, and you should see results quicker than with retinols.


CeraVe Skin Renewing Retinol Serum

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But if you would like to dip your toe in the retinol sphere, CeraVe’s serum is an excellent affordable option. The formula includes an encapsulated retinol that is released into the skin over time, meaning all the benefits (reducing the appearance of fine lines and dullness) without any irritation.


Vichy Neovadiol Serum

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Garshick recommends Vichy’s Neovadiol Meno 5 serum if you’re pre- and postmenopause. Made with a blend of Proxylane, cassia extract, vitamins b3-C-E, omega fatty acids, and Vichy volcanic water, it helps to improve the appearance of dark spots, fine lines, and wrinkles while also firming, brightening, and hydrating the skin.


Vichy LiftActiv 16% Pure Vitamin C Brightening Serum

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If you’re a seasoned pro when it comes to vitamin-C serums and are ready to bump up to something a bit stronger, we like this option from Vichy. It contains 16 percent vitamin C as well as hyaluronic acid to help maintain the skin’s moisture.


Peach & Lily Glass Skin Refining Serum

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Best Seller

Former Strategist writer Lori Keong raved about Peach & Lily’s Glass Skin Serum when it first came out in 2018, and it’s become a staple on our site ever since. “This stuff is, no hyperbole, the best hydrating serum I’ve ever tried,” Keong says, adding that it makes her skin “impossibly dewy, plump, and less red all at once.” Writer Arielle Avila is also a fan: “I see a noticeable difference in my skin minutes after applying it, and with weeks of consistent use, my skin is definitely smoother and brighter,” she says.


CeraVe Hydrating Toner

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This is the best hydrating toner. It’s formulated with skin-nourishing ingredients, including hyaluronic acid, niacinamide, and ceramides. Cosmetic dermatologist Dr. Blair Murphy-Rose points out that because it’s fragrance and alcohol free, it’s non-drying and suitable for sensitive skin.


CeraVe Moisturising Cream - 16 Oz.

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CeraVe’s no-frills moisturizing cream has been a best seller with Strategist readers for years now. It’s earned a spot in plenty of our Best in Class guides, including “The Strategist Beauty 100.”


La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60 - 1.7 Oz.

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A rare deal on our favorite chemical sunscreen for acne-prone skin. It’s oil-free sunscreen and it’s also sensitive skin–friendly.


Garnier SkinActive Micellar Cleansing Water

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This inexpensive all-in-one micellar water from Garnier cleanses and breaks down makeup and SPF.


OSEA Undaria Algae Body Oil - 5 Oz.

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OSEA’s intensely nourishing Undaria Algae Body Oil — which we named our best-overall pick — doesn’t go on sale very often, so don’t dillydally.


Bondi Sands Self Tanning Foam

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This self-tanner has been a Strategist favorite for years. “It’s one of those formulas that strikes the right balance between believable color and ease of use, developing into a natural-looking bronze rather than anything streaky or overly orange,” says beauty writer Krista Bennett DeMaio.


Clarins Radiance Plus Golden Glow Self Tan Face Drops

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Every time Susannah Taylor, beauty editor and columnist, adds this tan booster to her moisturizer, she says people compliment her. “It gives a really smooth, radiant glow and slightly evens out your skin at the same time,” she says. “It’s one of those products that you can apply in the morning and forget about, but when you see yourself in the mirror midmorning, you look much better than you did when you left for work.”


Touchland Power Mist Hydrating Hand Sanitizer

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Monday Haircare Volume Shampoo

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Our best less expensive shampoo for fine hair is now even cheaper. Even compared to more expensive brands, “this is the only one that ever gets my hair compliments,” says writer Dominique Pariso, noting that it “adds a good amount of body and, most important, a lot of shine without weighing my hair down or making it look greasy.”


Odele Dry Shampoo

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“Poofed is the best word to describe the application process of the Odele Dry Shampoo,” says our contributor Erika Veurink. It absorbs oil compared to spray solutions that “really only masked the feeling with a sticky texture, a prime culprit for buildup.”


Batiste Original Dry Shampoo - 7.62 Oz.

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This classic budget dry shampoo is also helpful for keeping a silk press straight during the summer. “When the hairstyle starts to weigh down, dry shampoo is perfect for making it last two or three more days,” says hairstylist Mika English.


Hot Tools Professional 24K-Gold-Barrel Curling Iron - 1.25 Inches

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This is the best budget-friendly curling iron, and now it’s available for much cheaper. Hairstylists love it because it heats up in a few seconds and works well on textured hair.


Ilia Super Serum Skin Tint SPF 40

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Essence Lash Princess False Lash Effect Mascara

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Our No. 1 mascara is just $3. Yes, really!


L.A. Girl Shockwave Eyeliner

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Writer Rio Viera-Newton suggests these creamy, water-resistant Shockwave liners from L.A. Girl to create graphic eye looks in vibrant colors.


Clinique Almost Lipstick - Black Honey

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I’m legally obligated to let you know when Black Honey goes on sale — $5 off isn’t a bad deal!


Ole Henriksen Pout Preserve Peptide Lip Treatment

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Peptides are still the “It” ingredient in lip treatments right now. Try the trend (for less) with this plumping balm — six shades are still in stock — to keep your lips hydrated and soft.


Milani Color Statement Lip Liner - All Natural

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This Milani lip liner (in the shade All Natural) is the closest that Viera-Newton has gotten to a dupe of Charlotte Tilbury’s Lip Cheat.

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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.