Isla Fisher for It Cosmetics
Credit: IT Cosmetics
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Isla Fisher has teamed up with IT Cosmetics after the brand became one of her go-tos, thanks to products with skincare-driven formulas, including the CC+ Cream Foundation and Confidence in a Cream
In an exclusive interview with PEOPLE, Fisher opens up about her newfound confidence at 50, the “magic” of contour and more
The Australian actress, producer and author also champions IT Cosmetics’ new lower prices, making the brand more accessible to all
“I’m basically the laziest person in beauty that you’ll ever meet.”
It’s not exactly the line you expect from the face of IT Cosmetics‘ latest campaign—and that’s why Isla Fisher works. She doesn’t have some elaborate routine disguised as “effortless.” What the Australian actress offers is something far more relatable: an honest understanding of her time and what’s actually worth including in her routine.
“I’m always really optimistic about my mornings: ‘I’m going to get so much done. I’m going to give myself a blowout. I’m going to pick the cutest outfit.’ And the truth is, I have in the end, like two minutes,” she tells PEOPLE in a candid interview. “I get out of the shower, I put my hair in a bun, and I put on my IT Cosmetics.”
That image of her morning perfectly captures where Fisher is right now. It’s also what makes her partnership with IT Cosmetics feel less like a traditional endorsement and more like a natural extension of how she already lives. She isn’t interested in adding steps; she’s interested in simplifying them. And that’s exactly where the brand meets her.
At the center of that simplicity are two products she genuinely relies on: the IT Cosmetics CC+ Cream Foundation and IT Cosmetics Confidence in a Cream. Together, they form a routine that prioritizes efficiency without sacrificing results. This balance feels especially relevant for Fisher, who is juggling work, family, and, by her own admission, a healthy resistance to overly disciplined self-care.
“I’m not particularly a hyper-disciplined person,” she says. “I’m not going to go on a cleanse. I’m not going to work out every day. I’m not going to do green juices and infrared saunas.”
Instead of chasing an idealized version of wellness, she’s opted for products that meet her where she is—multitasking, reliable and forgiving of a rushed morning with kids.
“I’m a ginger, so I burn, and this gives you the SPF 50 coverage. It’s got the anti-aging ingredients, which let’s face it, we all love. And it’s a moisturizer, it’s a concealer, and it’s got primer. And it has those ingredients like hyaluronic acid, which I can barely pronounce, but it does reduce the look of the fine lines and stuff.”
If the CC+ Cream is about doing everything at once, Confidence in a Cream is about maintaining the one thing she’s come to value most with age: hydration.
“And I think that’s what I love so much about Confidence in a Cream…it does keep you glowing all day long. It hydrates and protects,” she says, adding, “I use it just as much as possible, even before bed, I’ll just keep lathering it on my face.”
That emphasis on ease and effectiveness is why the campaign’s focus on accessibility resonates so strongly with Fisher. At a time when beauty can often feel increasingly exclusive, Fisher is drawn to the idea that high-performing products shouldn’t be out of reach. With both hero products now offered at lower price points (the CC+ Cream Foundation is now $39, marking an $8 decrease, and Confidence in a Cream is now $49, a $10 decrease), the brand is leaning into that accessibility in a tangible way.
“I love what this brand stands for,” Fisher says. “It’s a celebration of women as we are, not as we’re told to be. And why shouldn’t it be accessible? It’s inclusive. You know what I mean? It’s creating opportunities for women to feel good at different price points, and it’s not exclusive that way. And I love that.”
Isla Fisher TIME 2026 Women of the Year Gala on March 10, 2026 in L.A.
Credit: Michael Buckner/Variety via Getty
That same clarity extends far beyond her skincare shelf. As Fisher talks about aging, it’s clear she is all about embracing what’s next on her own terms.
“I do think that’s what’s changing as a woman, we’re now able to question the rules,” she says. “It’s not that I’m less visible as I’m older. I don’t want to be compared to anyone anymore. I’ve stopped chasing approval and started being proud. I’m much more calm.”
And with that comes a deeper acceptance of where she is now.
“I’m so much happier in my own skin now, and I’m not willing to perform in the same way,” she adds. “Listen, the younger version of myself did not always have the greatest judgment, so I’m quite happy to be this version.”
At home, that evolution takes on an added layer of responsibility. With daughters Olive, 17, and Elula, 14, watching, Fisher is acutely aware that how she talks and practices beauty sets a tone.
“I haven’t started the tweakments, but I’m not against anyone doing what they need to feel good,” she says. “I mean, for me right now, truthfully, with teenage daughters, I’m modeling natural as best I can.”
It’s less about rejecting the industry she works in, and more about making space for a version of beauty that feels less like a standard to meet and more like a tool to support how you feel.
That perspective becomes even more meaningful in the context of her personal life. Following her divorce from Sacha Baron Cohen, Fisher is navigating a new chapter—one that she describes not in terms of loss, but of ownership.
“I feel we’ve historically framed a woman’s life by who she’s with. And now I get to frame this chapter by who I am,” she says as she reflects on turning 50 in February. “And so there is this real freedom in that. I don’t feel like it’s a lag. And I feel like turning 50, you shift away from beauty being something external and it just becomes something internal, and like the self-care and the way you feel about yourself, it sort of makes you feel beautiful and it’s more sustainable as a way to think about it.”
For her, feeling good also means getting a facial “every six to eight weeks” and playing around with makeup to play up her favorite features.
“I’m really into contouring now, which I guess is from having teenage girls, but I’m a big fan of highlighting certain parts of my face,” she says. “It’s really magic.”
But most of all, beauty, in this version of her life, isn’t something to chase or prove. It’s something to define.
“Beauty just shouldn’t be something that you’re measured against,” she concludes. “It should be something that you define for yourself.”
Read the original article on People
