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Broadcast on 12/10/15
Beauty Editor Nadine Baggott talks us through her top four budget or blowout options and reveals what you should be looking for on your pot of moisturiser.
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As my good friend Keith Lemon once said, “If it seems too good to be true, it probably is true.” And you know what? He might have been talking some sense for the first time in his life. Well, this weekend sees the launch of a new anti-aging cream that’s made using caviar promises to boost radiance and give you silky smooth skin. All for seven quid. So, is it any good? Beauty editor Nadi Bagot thinks it might be. So, welcome. Lovely to see you. Nice. Nice to see you. Right. Then how does that how does that work that you end up with something that uses caviar that looks incredibly expensive can now be £7? Because what most people don’t realize is there are key companies that have active ingredients and what they do is they spend years developing them. It can cost millions of pounds. They then license them to the most well to the highest bidder essentially which essentially was La Prairie 25 years ago. And then eventually that license runs out and the technology filters down and eventually it ends up on the high street. So you can end up with exactly the same active ingredient. The same active ingredients. I wouldn’t say it’s 100% the same because obviously there’s going to be some ingredients that cost more than others. But absolutely caviar is stock full of fish oils, vitamins, and minerals. It’s as good for your skin as it is if you eat it. And so finally we can find creams active ingredients that started high-end and eventually two or three years down the line they end up on the high street. You say that some of them are even made in the same factories without a doubt. While the the ingredients that are in say for example Sederma which is a a peptide so for example it’s available in Stvekin which is around 100 pounds. It’s also available in Ole Regenerist. That active ingredient is made in one large multi-corporate factory and then what happens is they sell the active ingredient out and then it goes to all the different skincare companies around the world. So it’s available for everything from £5 up to £500. That’s incredible. Well, talk us through some of the ones that you bought here today. So let’s start with the Aldi cream. Okay. So the Aldi Lura cream goes on sale this weekend $6.99 and that actually does have beautiful packaging. The uh the high-end equivalent is La Prairie $200. Can I just in there? No, absolutely. Pick it up. Have a go. Open it up. And the La Prairie one has been around for 25 years. I mean, it smells lovely. It’s a cold cream. Do you want to try? What you will get is you’ll get a similar active ingredient. Packaging will be slightly cheaper. Maybe the I always do have a little test just to make sure it’s not greasy. It doesn’t sit on the skin, but actually that feels really rather lovely. New technology now means that it can go into your skin in seconds. And what I say is if it has less active ingredient in at £7, you can surely apply it twice as much or 20 or 30 times as much. I’m not saying don’t buy expensive creams, but if you’re a savvy consumer, wait two or three years, you’ll see those ingredients appear on the high street. Okay, let’s move along. As I mentioned earlier on, next to you is the Olay Regenerous Serum. $29.99 that has that peptide in. What peptide is there’s a piece of protein that goes on the skin and your skin recognizes and says, “Oh, I’m damaged. I better repair myself.” So, it tricks your skin into repairing itself. £29.99. The original cream that it was available in five or six years ago, available from Self, which is £7. Both brilliant products, but if you just wait a little while, that active ingredient will be available on the high street at a fraction of the cost. That’s incredible. And um next one is Body Shop Seaweed. Okay, so seaweed, we all know creme de laair. I remember I’ve been a beauty editor for 20 years. When it was first launched, the first cream over £100. We were so shocked. Now it’s available. Every product is available over £100. But if you wait just a little while, The Body Shop has a seaweed range. Now seaweed is very clever because seaweed manages to survive in salt water in very cold temperatures. Then it washes up on the the shore. The sun bakes it and yet still it’s alive and it’s vibrant. And cosmetic scientists want to know can that have the same effect on skin and they’ve worked out it’s a brilliant antioxidant. So it protects you against pollution stress and the difference in price. So obviously creme dele a completely huge aless product £108 body shop £13. Why um why has no cream combined all of the active ingredients all together? So they’ve got the seaweed, they’ve got the caviar, they’ve got the peptide or whatever. They hire you to work with me because they question in the world. And that’s because the truth of the matter is beauty companies want to sell you more than one product. So right, okay. Of course they do. But so the best moisturizer would be if you took all the cheapy ones of this and applied three of them maybe at different times of the day. So for example, you would use one at night. You would use the seaweed one during the day to protect your skin, the peptide one at night, for example, or the caviar one if you’ve got drier skin. It’s very clever, isn’t it? Absolutely. Let’s I mean, the beauty business is a multi-billion pound business and their idea is to sell you as many products as possible. Possible. Okay. Brightening tightening potion. Finally, pullin. Pullin is a super exciting ingredient. It’s actually a thickening engage ingredient. It’s derived from a sugar. And when they found it in in food, they found that actually if you put it on the back of your hand, it tightened as it dried. And it literally does for first thing in the morning, you’re going to love this guys. Use this one backstage. So basically, Estee Lord have new dimension. Suggesting that both of us need it. No, I do. You definitely don’t. You have not aged a day in the 15 years I’ve known you, Philip Scoffield. Uh Shape and Fill is available. It’s a brand new serum available from Estee Lauder. It literally does tighten as it dry. It’s a sugar that tightens on the skin, but it’s also available in foundations and in Urban Decay primer. This is a brand new ingredient, but I can pretty much guarantee in two years time, I’ll come back. This will be available on the high street. So, that’s the newest one that hasn’t filtered out. So, that’s the this is the the cheaper version here. That’s the cheaper version. Again, still not super high street, but trust me, in two three years time, we’ll all be talking about pulin. Can I just say there are three tips I want to give. Please look at the look at the list of ingredients and Google it. You can Google anything nowadays. You can have the knowledge that I have from 20 years in the industry and then at the end of the day please don’t believe that the more you pay the better you get. It might be true but in two or three years time those products will be available on the high street. So you’re not quick to run out and buy expensive skinincare. Then as a beauty editor I get given a lot of free stuff. If I lost my job tomorrow, honestly, hand on heart, I probably wouldn’t pay more than60 or 7, which is still eye watering for any product. 2 or300, no, I would wait, I have to say, for the active ingredients to available on the high street. It’s just too much money. Good. Thank you very much. Thank you very much. [Music]
