There is a multi million dollar issue with creatine and I am going to explain exactly why…
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This is about five grams of creatine. And the reason it’s in a lumpy bowl, we’ll get into in a second. If you were to take that five grams of creatine a day, you would get loads of benefits. Strength, performance, muscle mass, and the new science is showing us some cognitive benefits. And we’ll get into the sleep deprivation, mega creatine dose science shortly. So, with the incredibly wellpriced powdered version of creatine, why are people going so wild still for the much more expensive versions of the exact same supplement? But this is where the problem begins. A few months ago, I uncovered not just one multi-million dollar scam involving creatine gummies. But I uncovered several. Now, if we do a very quick recap, the first one was Overload. They were using me in their adverts, promoting me all over Tik Tok. I asked them several times to stop using me in the adverts and they didn’t. Tested their gummies. No creatine present. And Overload, like a lot of the other companies, quickly point the finger to it being a bad batch. So then I decided to get the 10 biggest brands of creatine gummies and I sent them all off to get tested. And lo and behold, over half of the gummies came back with no creatine detected. One company in particular called Push Gummies. Now, I had a feeling that these companies might do what Overload did and say it was a bad batch. So, what I failed to mention in the first video was not only had I tested their gummies, I tested several batches of their gummies and send them to the very same testing laboratory that they got their own gummies tested. Even signed off by the exact same person, which has now got me banned from being able to test things with urins. Lol. And one of the craziest things was the certificates that Push Gummies were putting on their website were falsified from the very manufacturer in China. They had connected them with the person to do the testing for them. They had never tested their own product. So whether or not that’s their fault, let’s just say this. Anyone out there in the supplement industry, if your one-star reviews and your fivestar reviews say the exact same thing, I can’t even taste any creatine. That’s a problem. Then a good mate of mine, Adam Sullivan, just made a million dollars in 10 days releasing his own brand of creatine gummies. According to his tests, they have creatine in them. I suddenly got my results back because I’ve been banned by urins, but I’ll definitively have that amount of creatine in per gummy very, very shortly. So, let’s get back to the question. Why are people going crazy for much more expensive versions of creatine than just taking creatine? What I’ve come to discover is there are two different types of creatine users worldwide. Let’s begin with group one. Elemental. I’ve literally got creatine gummies everywhere from the last videos. You’re group one. These are the people very quick to comment, Declan, and they go, “Oh my god, why can’t you just get a scoop of creatine and put it in your drink every day and mix it? It dissolves with water. What’s wrong with you?” They look at you as if you’re mentally handicapped for missing a day of creatine. These are the same people that I’ll remind you, Declan, are the type of people to put plain chicken and broccoli in Tupperware to stack it up and come into work and eat tuna at the desk and go, “Look at that person. I’m an amusli bar. You not know seed oils are bad for you.” There is a cohort of people that I can only call six-pack Pete the [ __ ] boring ball bag, right? To them, the idea of putting ketchup on something is crazy. We all know a group one person, the type of person that will fast for 72 hours or doesn’t eat plain food and they will sit in economy for 18 hours fasting because there’s too much salt in plain food. The type of person that thinks people that drink Coke Zero are mental and they should just have a glass of water instead. The group one bellend. We all know them. Do you know a group one bell end? Are you a group one bellend? What else would a group one berend do? Oh, I know. They would take scales to dinner with them, plop it on the table, put the plate on it, and then measure the amount of green beans they’re taking from the middle and put it into My Fitness Pal. Now, there’s nothing wrong with being a group one orexic piece of [ __ ] But these products weren’t made for group one individuals. Let’s get into group two. People in group two aren’t stupid. I actually exist in group two. I know the benefits of creatine. I’ve done many videos on it online. And I actually in fact had some of the most viewed YouTube videos in history when it comes to creatine. But every time I get a bag or a box or a pot of creatine, I say to myself that this time, Dexan, it’s going to be different. And guess what? It’s not. It ends up going into the top cupboard. And I say to myself, this time’s going to be different. This bag is ancient. It’s old. It’s from when we first moved in here. It’s about 3 years old. You wanted to know why the creatine was crumpled in the beginning? Excellent. There are old, creepy Australian men in Thailand getting knocked off in a massage parlor by a young woman who is younger than this piece of creatine. This is easily 20 years old. It looks like some of Colombia’s finest marching powder. And sometimes I wish it was. It’s not me not knowing the benefits of creatine. It’s not the fact that I can’t take the creatine. The fact is the process of taking it just isn’t good enough for me to do it on a daily basis. And there are millions of group tours who would only take creatine if there was an easier way. The same way that almost everyone can write their own training program, but they hire coaches like me and my amazing online coaching app, AOC, because the workout is there, the results are what they need. They need something that makes it easier and to reduce the barrier to entry so they actually do the thing they need they know to do. There’ll be a free trial for that in the link to the description to this video. The crazy thing is to group one this looks moronic, stupid, overpriced, ridiculous, and the fact that the majority of them don’t have any creatine in that’s one thing. But to group two, there’s finally a world where they can take creatine for long enough to reap the benefits. Cuz the biggest tragedy in the industry is this. It takes about 3 to four weeks of supplementing creatine every single day to hit something called saturation. Basically, you’ve got enough in your system to reap the rewards and the benefits. Most people take creatine for like a week and they don’t feel the difference. Oh, it doesn’t work. Or I’m a non-responder. Most people have never been creatine saturated. Most people that buy a tub of creatine never actually get to the creatine beta paradox, which is something I just made up, which is where the benefits actually start to kick in. Strength increases, muscle mass, people accusing you of being on steroids, which I’ve got quite a lot of randomly since I started TRT. These gummies could finally mean an end to millions of people that need creatine, that tried taking creatine, that didn’t take enough creatine for long enough to saturate themselves, feel the benefit of creatine, to take creatine. So, let’s quickly rewind to March 2025 this year when I released this video with 1.7 million views. You guys may or may not remember that I was going to invest into a British brand called Overload. It all went wrong and they pulled on the deal as soon as I wanted to do my due diligence into testing the gummies. So, that was incredibly strange. And the second thing was they started using me in ads without permission. My opinion is that someone in their team went, “Why are we going to get this guy to invest when we could just use him in ads anyway?” And I even sent them a very polite legal letter asking them to discontinue and in the nicest way possible they told me to [ __ ] off. And we all know how that turned out when everyone found out there was no creatine in them and that they had been ripping off thousands of customers for millions of pounds. So I set out to create my own creatine gummy that people could trust. Let me show you Gyms which was the brand. So here is Gyms. The packaging was going to look like this. And actually that little circle in the middle is going to be transparent so you could see the gummies inside. We had all the warnings, everything set out. Uh let’s go 1st of January. So nearly a year ago. You can see here samples, different types of gummy competitor analysis, factories, timeline, the designs we thought looked pretty sick. Even every single component about the logo design, color palettes, color codes, looked at different typography, textures, icons, everything was looked into. Spent hours on calls going through all of this. And as you can imagine, thousands of dollars in design, which begs the question, why do I not have a creatine gummy product? And truth be told, going through the process of trying to find a good supplier, a reliable supplier, having to stay on top of the batches. Also, I will just be honest with you, the process of creatine being converted into creatinin. And also I could not find enough science and literature about the degradation of gummies and our 3 6 9 months time whether or not the purity of that creatine would be managed, kept or preserved. Because as we scale this business, the amount of stock that we’re going to have is going to become much much bigger. At the moment we have about $6 million worth of stock of just new cans in circulation at any given point. Some of those might sit on a shelf for 2 months, 3 months, maybe even 6 months. A canonic lasts about 2 years. So, there are all of these considerations and if we scaled to the size that we had a million bags of creatine gummies and some were to sit in a warehouse, let’s say in Australia, and they were to get warm, could we be confident they would still have the essential 5 g of creatine in them? And the answer I got to was no. Considering that I made the most viral video in the world calling people out on their purity and their creatine content, I could not take that risk. So, I had to make something different, which is why we decided to make this new creatine sachets. Now, just for a show, these these are made with something called Creapure, which is the purest type of creatine on the planet. Very expensive, very premium. And you have to get that from the Germans. They make great cars. You’d have to trust them. All my All my whips are German. Have the Volkswagen. Then we had the Audi. Now we have a Porsche. Let’s start off with pineapple. Look at that. One month supply. It’s actually my first time seeing them in my life. I haven’t seen a pineapple one yet. Then if you guys uh subscribe, we should be sending you a whisk. Also, just have a look at the bundles on the website. There’ll be a link in the description. You get one of these. Now, I couldn’t find my Newtonic bottle, but I found an AG1 bottle from an AG1 video that I did a couple years ago when I spent $99 on a month’s supply of greens powder. $99 on a month’s supply of greens powder, which was mostly spirulina. So, creatine actually works. Loads of evidence. A third of the even the expensive sachets about a third of the price of AG1. Now, I know some people are going to jump up in defense of AG1, but all I’ll say is this. If that formula that I spent $99 on for one month was so good, why did you just reformulate all those millions of dollars of people buying your greens powder, yet you had to reformulate, but I’ve been asked politely to stop going after Chris’s sponsors. Smells like gains. The sweetener we’ve used is stevia. Not going to lie to you, when we were doing the testing, sucralose tasted better. But one thing we’ve learned is that some people don’t like the idea of sucralose. They want natural sweetness. We went with natural sweetness. Probably tastes about 5% worse, but we did it for the hippies. You won’t believe me, but that tastes better than the time we did the the sample. You got one there. Try and put it in your water. Go on, give me that. And you can say it’s [ __ ] if you want because people will find that more believable. Oh, look all the mess you made. Wait, you didn’t because you used the sache. You could have ripped a bigger hole in that. Like you’re enjoying that one. What’s life like? Not caring about the environment. It reminds me of something. A [ __ ] Yeah, it tastes just like that. Good man. You get to keep your job another day. It’s good, isn’t it? Good stuff. Yeah, it’s good stuff. If you are seeing this segment in the video, creatine sticks are now on sale in Australia from Australia, so they won’t take weeks to arrive. Uh, pineapple, very good. Strawberry lime, also very good. We’ve done unflavored. And I’m not going to lie to you, I’m an honest guy. Not sure why we’ve done unflavored. I mean, we’ve gone to all of the effort to create these amazing flavors that make it really easy. So, this would be I don’t know if people may be traveling, maybe mixing it with something else. Maybe you’re having electrolytes. Now, don’t get me started on whether or not people need electrolytes because again, we’re not going after Christmas sponsors. But some of you might have a pre-existing routine. Maybe it’s a smoothie that you have in the morning. Maybe it is electrolyte blend you have a jiu-jitsu. Whatever it is, that would be unflavored. I wanted us to do three flavors, but I’m pretty sure that in some of the competitors that don’t use Creia, they have pretty outstanding amounts of sales for unflavored. So, we’re going to go with it. Like I’ve said before, it’s going to take a good few weeks. You’re pretty much going to have to finish a whole box for it to get into circulation. But what I will say is what I’ve always said. If you go to newtonic.com, use link in description and you buy these for whatever reason and you don’t love the taste or you think there’s a quality discrepancy or whatever it is, email me [email protected] and I’ll deal with every case personally. The reason I can do that is because we don’t get that many people complaining. We get some people being cheeky, but that one tasted better than I remember from the sampling session. You go a bit more. Yeah. Oh, you see that? Wait, you didn’t even know I was filming. Give me some of that. It wants to have a bit more. Dare I say it? That’s better than I remember. That’s put me in a better mood. And I’m not going to say anything bad about the gummy brands that are here. These gummies here from No Nutrition are also excellent. But the reason they have so many gummies remaining is that if I eat four or sometimes five, the amount I need to get my recommended daily dose of 5 g creatine, I always get a little bit of stomach irritation and it’s not from the creatine because if I smash creatine, nothing happens. So, I think some of these companies are using ingredients in their gummies which has given me a bit of like gastric upset. Sometimes get a bit bloated, sometimes just don’t really feel that great after. I don’t know if that’s the technology you need to use to make the gummy hard or have a chewy texture or to hide the grit, but yeah, I just get a bit of stomach discomfort. So, there’s one elephant in the room that we haven’t covered yet that we do need to talk about. This is about 2 and 1/2 times to three times cheaper than this. There’s a pretty hefty price discrepancy. And in every scenario, Newtonic costs more. And this is where I have to admit, I’m not selling you creatine. What I’m selling you is the outcome you will get from actually supplementing it for once in your life. What I’m selling you is the fact that you will actually become creatine saturated within the next 3 4 weeks. What I’m actually selling you is that you will never ever have to worry about the purity or the content or the amount of degradation occurring within your creatine. What I am selling you is something that you can just stuff in the car, put in your travel bag, keep in your gym bag. And the taking creatine isn’t something that you just do. It’s something you actually end up looking forward to. That to me is where the gummy market has been so lucrative. People haven’t wanted more creatine. They’ve wanted the means of taking creatine to be easier, to be more accessible, and to be less messy. Every product that we’ve created wasn’t actually just with you in mind. It was with me in mind. Before doing speaking gigs and talking to hundreds of people, I used to always kick off about what type of energy drink that we were going to have because speaking to someone for 9 hours is exhausting. And to get to an event, there’s only four sugar red balls in the fridge ruin my day. The reason I created this was I needed something to make my life of taking creatine easier. I travel a lot. I don’t fancy taking ominous white bags of powder in my travel case with me when I go through Dubai. So, you probably only have a couple of questions left in your mind. The first of which would be why would a company predominantly that works with neutropics and ingredients to help people focus on concentrate want to get into a sports performance bodybuilding supplement? Well, that’s because you could call creatine a mild neutropic. There’s a study here about the effects of supplementation on memory and healthy individuals. A systemic review and meta analysis. Creatine supplementation enhance measures the memory performance in healthy individuals especially in older adults. The effects of creatine supplementation on cognitive function in adults is systemic review and meta analysis. Current evidence suggests that creatine monohydrate supplementation may confer beneficial effects on cognitive function in adults particularly of the domains of memory attention time and information processing speed. The effects of creatine supplementation on cognitive performance a randomized control study. Our study in combination with the literature implies that creatine might have a small beneficial effect. Given the safety and broad availability of creatine, this is well worth investigating. A small effect could have large benefits when scaled over time for many people. That’s really what we’re looking to do here. You think about it this way. Let’s say creatine improves your strength by 5%. Thus being very conservative. The compounding interest of that happening in every single workout three four times a week, 16 times a month, couple hundred times a year. Those gains over time make a big impact. So if creatine can have that benefit to you physically and it can have that benefit to you mentally, whether it’s scripting a video, writing at work, presenting in a meeting, these little bits of marginal gains are what get you ahead. The influence of creatine supplementation on the cognitive functioning of vegetarians and omnivores. And again, just before I even read that, it’s worth noting that 5 g, if you’re a vegan and you have 5 g of creatine, you will have more circulating creatine in your system than someone who’s like on a carnivore diet. Creatine supplementation did not influence measures of verbal fluency and vigilance. However, in vegetarians rather than those who consume meat, creatine supplementation resulted in better memory. Now, we spoke before about the idea of potentially mega dosing creatine. I’ve not tried this myself yet or tested it too much, but Rhonda Patrick is probably at the forefront of this. So, let’s see what she has to say about it. If you take someone and you sleep deprive them for 21 hours and give them about 25 to 30 grams of creatine, it completely negates the cognitive deficits of sleep deprivation. Actually, not only does it negate the cognitive deficits of sleep deprivation, it makes people function better than if they were well-rested. Many things have come and gone in the fitness industry. The power plate that was supposed to be amazing. We had like P90X, the Insanity workout, intermittent fasting, 72-hour fasts. One thing is constant variable. One thing, no matter what we do, as far as researching, studying, implementing, has anywhere near the effect of creatine. It’s here to stay. Creatine isn’t going to get any better than creatine monohydrate. It’s certainly not going to get better than Crypia. So rather than putting a focus on new things you can add to your regime, whether it’s an ice bath or whether it’s sauners or whether it’s sunning your bum hole, yes, some people spread their cheeks to the sun. I don’t think anything is going to give you the bang for the buck the cruisine does. One more time. I did not make this for group one bells eating plain chicken and broccoli that dry scoop their creatine and love it. I made this for morons like me who unless the process of taking it every day is pretty much effortless. We’re not going to do it. All of you should find the easiest and most efficient way to consume creatine. I’m not saying this is right for everyone, but it’s pretty damn perfect for a big amount of you. So, there’s going to be links in the description. Grab some, try it out. And if you’re not interested, but you want to know more about that creatine scam that I unfolded, well, you can watch that one here. I appreciate you watching. Whether it’s my products or someone else’s, take your damn creatine. Bye-bye.
