There are ways someone who is disciplined can get more protein in their diet without just increasing overall intake:

– eating less fat and carbohydrate (prioritizing lean sources of protein)
– increasing output (running and hiking more to offset additional calories)

But when you think about the people in your day-to-day life who talk a lot about protein, many of them are not serious about exercise and working out; they just decide one day because they listened to a podcast that protein is very important… and they must get more of it… but they don’t do it by increasing the 15% of their caloric intake that accounts for protein to 30%…

I’d be very curious.

If someone could do a study on people “trying to eat more protein,” I really think you’d find most of them just increase their total caloric intake to get more protein.

The strategy is a rising tide lifts all boats… and these boats are their macros… so it’s not just protein increasing.

Many such cases…

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Every time I share my diet, there’s always someone saying there’s no way I’m getting enough protein. Maybe so, but I’m not struggling. And being free from the obsession over my protein, uh, staying lean isn’t hard. If we’re being honest, many of the people you hear talking a lot about how important getting more protein is to them are doing it by literally just eating more. The guy who wants more protein in his diet, so he just eats egg whites is actually in the disciplined minority of people trying to get more protein. More common is the person in your office who is overweight, not serious about exercise, but very serious about telling everyone who will listen about their daily protein shake as if they’re the healthiest person in the world. It’s not real. Most people are not getting more protein by making protein account for a greater percent of their macro intake. They aren’t exercising more to offset what amounts to just adding extra calories to their diet, a diet they were already struggling with. They just decide protein is important and start eating a lot of protein snacks. I literally heard someone who was quite overweight talking about their protein cookies the other day.