Once a seasonal supplement play, immune support today is more about daily wellness routines — and formulators are responding with innovative ingredient combinations that aim to build long-term immune resilience, rather than chasing temporary spikes.
Modern immune health strategies are leaning on traditional remedies, such as herbs and mushrooms, while also leveraging cutting-edge scientific advancements in microbiome research and immune modulation. Microbial metabolites, short-chain fatty acids (SCFAs), and gut microbiota underline the critical relationship between gut health and immunity, while emerging botanicals like olive leaf, white peony root and ivy leaf expand the immune ingredient palette for formulators.
Mushrooms like reishi, chaga, turkey tail and agarikon are also on the leading immunity edge. Get the whole immune health picture when you download this free digital magazine. The articles include:
Viewpoint: Immunity isn’t about urgency anymore — it’s about resilience
While the explosive growth of 2020 has leveled off, the $5 billion immune health market is finding its stride with steady, meaningful growth, asserts Nutrition Business Journal’s Erika Craft.
The next generation of gut-immune health solutions blurs the lines between biotics
From the rise of postbiotics and next-generation probiotics to the expanding role of HMOs in adult health, the intersection of gut and immune science is driving innovation, Peter Rejcek explains.
Immunity can be herbalicious!
From reducing coughs to modulating inflammation and supporting recovery, Devon Gholam submits that these natural solutions are reshaping the immune health market.
Four mushrooms, dozens of studies, one clear message about immune health
Functional mushrooms are taking center stage in the wellness world, offering powerful immune-supporting benefits backed by cutting-edge research. Julie Daoust has the latest developments.
Examples of immune health takeaways for your business include:
• Advances in human milk oligosaccharides (HMO) production have greatly increased their availability, enabling broader applications beyond infant nutrition.
• An emerging field of study is dedicated to improving probiotic delivery system efficacy, from hydrogels and nanocoatings to emulsions and core-shell microgels.
• Echinacea species, namely Echinacea purpurea, Echinacea angustifolia and Echinacea pallida, are well known for their antiviral and immunomodulatory activities.
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