THE WHAT? Rare Beauty by Selena Gomez will launch nationwide in Ulta Beauty, marking the brand’s first major retail expansion since its debut in 2020.
THE DETAILS The rollout will see Rare Beauty available in more than 1,500 Ulta Beauty stores across the US, as well as on Ulta.com. The assortment will include a selection of the brand’s core and best-selling colour cosmetics, alongside Ulta-exclusive kits introduced at launch.
THE WHY? The expansion significantly increases Rare Beauty’s physical retail footprint and signals the brand’s next phase of scale through mass-premium distribution. For Ulta Beauty, the launch strengthens its prestige cosmetics offering with a high-demand, celebrity-founded brand that has demonstrated strong consumer traction since launch.
Source: PR Newswire
