Bone Broth Protein Supplement Market
According to DataM Intelligence, the global bone broth protein supplement market reached US$89.99million in 2024 and is expected to reach US$165.34million by 2032, growing at a CAGR of 7.9% from 2025 to 2032. Growth is driven by rising consumer awareness of gut health and joint support benefits, increasing popularity of paleo and demand for natural collagen-rich protein sources, product innovations in flavors and formats, and expanding wellness trends favoring clean-label supplements.
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North America Key Industry Developments
✅ December 2024: Vital Proteins announced a US$20 million investment to expand its U.S. production facility for bone broth protein supplements.
✅ Ongoing: High consumer adoption driven by strong supplement culture, preventive health focus, and established brands like Ancient Nutrition and Kettle & Fire.
Asia-Pacific Key Industry Developments
✅ Ongoing: Rising health consciousness and urbanization boosting demand in China, Japan, India, and Australia.
✅ Growth supported by e-commerce expansion and focus on collagen-based wellness products.
✅ Emerging middle-class consumers driving adoption of natural protein supplements.
Key Mergers and Acquisitions (Recent)
✅ Strategic Expansions: Ongoing investments in production capacity and partnerships to meet rising demand for organic and flavored variants.
✅ Focus on sustainable sourcing and facility upgrades by leading players.
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Market Segmentation Analysis
By Source: Chicken bone broth, beef bone broth, turkey bone broth, fish bone broth, and others.
By Nature: Conventional and organic.
By Form: Powder dominates, followed by liquid/ready-to-drink and capsules/tablets.
By Application: Dietary supplements, sports nutrition, functional & wellness foods.
By Distribution Channel: Online retail/e-commerce, health & specialty stores, supermarkets/hypermarkets.
Regional Insights
North America leads with 32.45% market share due to high awareness of preventive health, strong supplement ecosystem, and robust product innovation. Asia-Pacific is the fastest-growing region, fueled by increasing disposable incomes, urbanization, health trends, and e-commerce penetration in emerging markets.
Growth Drivers
» Growing emphasis on gut health, joint support, and natural collagen sources
» Rising popularity of paleo and clean-label diets
Increasing demand for sustainable and animal-sourced protein alternatives
» Product innovations with added flavors, electrolytes, and convenient formats
» Expanding wellness and fitness trends among health-conscious consumers
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Key Players
The market includes leading companies such as Ancient Nutrition, Vital Proteins, Kettle & Fire, Bonafide Provisions, Bare Bones Broth Co., LonoLife, Perfect Supplements LLC, and others.
Key Highlights (Top 5 Key Players)
1. Ancient Nutrition – Launching bone broth protein powders with added electrolytes.
2. Vital Proteins – Expanding production capacity for broader supplement offerings.
3. Kettle & Fire – Leading in premium, clean-label bone broth protein products.
4. Bonafide Provisions – Focusing on organic and sustainable sourcing innovations.
5. Bare Bones Broth Co. – Strengthening portfolio in wellness-focused formulations.
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