iHerb Holdings, LLC, one of the world’s largest online retailers specializing in health and wellness, has completed its acquisition of Vitacost.com Inc. from The Kroger Co.. This acquisition is expected to significantly accelerate iHerb’s market presence in the U.S. and firmly establish the combined entity as a top online destination for health, nutrition and wellness products.
Vitacost is a highly respected e-commerce brand specializing in a curated assortment of over 40,000 health-conscious products, including vitamins, minerals and supplements (VMS) and natural, organic and eco-friendly consumer goods. For more than 30 years, Vitacost has been a trusted source of product information and high-quality items for health-focused consumers.
This strategic transaction is expected to accelerate iHerb’s scale in the U.S. market through the acquisition of the Vitacost brand, intellectual property and existing inventory, including its deep assortment of national and owned brands of healthy living products. The financial terms of the transaction were not disclosed.
The combination of the two companies creates significant benefits:
Expanded reach—iHerb gains immediate access to Vitacost’s loyal and largely incremental U.S. customer base.
Enhanced offerings—Vitacost customers will benefit from access to iHerb’s global supply chain efficiency, vast international brand portfolio and industry-leading fulfillment and customer engagement platform.
Category leadership—The transaction strengthens iHerb’s brand relationships and category leadership within the high-growth VMS and natural products space, including beauty, personal care, pet supplies and more.
“This is an exciting and highly complementary acquisition for iHerb,” said Emun Zabihi, chief executive officer of iHerb. “Vitacost has a loyal customer base and deep assortment of products that aligns closely with our mission to make health and wellness accessible to all. This acquisition immediately expands our scale in the U.S., strengthens our relationships with key brands and adds a largely incremental customer base to iHerb’s platform. It also demonstrates our ability to grow through strategic acquisitions that complement our nearly 30-year history of organic growth.”
Source: iHerb
