Supplement recommendations are about to get a lot more personal. Fullscript and Oura Health announced their partnership to make wearable data available to practitioners, integrating personalized tracking data and health care on the supplement sales platform.
Oura is well known for its smart ring that tracks biometric data, including sleep and activity, and integrates with other applications to help users understand how factors such as sleep and food intake impact their measurements.
The partnership with Fullscript, an online platform focused on whole-person care, takes the integrations a step further, allowing health professionals to tailor supplement recommendations based on biometric data along with blood work and electronic medical records.
Benefits for the supplement industry
The new collaboration between Fullscript and Oura may prove beneficial to the bottom line of supplement companies. Fullscript partners with more than 350 supplement brands, vetting each product against quality and transparency standards so providers have confidence in recommending listed products , according to the service.
“Oura’s biometric insights provide great and more consistent analytics to share with your functional provider, to review the shortcomings in circadian rhythms and energy,” said Oscar Coetzee, Ph.D., senior director of clinical education at the supplement company Designs for Health.
Ingredient suppliers also benefit from the real-time data that supplement users generate by wearing biometric trackers.
“As more consumers and clinical trial participants get access to biodata from wearable devices, supplement and ingredient companies are gaining valuable real-world proof of how their products work outside the lab,” said Doug Lynch, chief executive officer of MarketWell Nutrition.
“These everyday insights can help strengthen claims and show how ingredients perform in real life, not just under controlled conditions,” Lynch said.
Both Coetze and Lynch were encouraged that biodata shared directly with providers will give them insights to better support patients and make appropriate dietary supplement recommendations.
Why wearable data benefits provider-patient relationships
Fullscript’s platform integrates with many electronic medical record systems used by practitioners. Providers may use wearable data to detect issues that patients are unaware of or cannot accurately communicate.
“Oura’s continuous health signals are powerful on their own, but when paired with Fullscript’s clinical insights, lab data and personalized protocols, they become transformative,” said Kyle Braatz, Fullscript chief executive officer and co-founder. “Providers can now bring more context to treatment conversations and ongoing care management, allowing for more comprehensive care, all without leaving their existing workflow.”
Ricky Bloomfield, M.D., Oura’s chief medical officer, concurred.
“Continuous, longitudinal health signals, like those captured with Oura ring, are most powerful when they’re connected to real clinical decision-making,” he said. Bloomfield added providers will be able to spend more time on delivering quality care to patients and less time pouring over patient data because of the new integration.
