Beauty veteran Cara Robinson has a new gig.
The executive has joined actor and wrestler Dwayne “The Rock” Johnson’s Seven Bucks Companies as its first chief brand officer, where she will drive strategy and creative direction across portfolio brands including men’s personal care line Papatui, tequila brand Teremana and more.
Previously, Robinson was president of beauty and well-being at Unilever North America, overseeing brands including Dove, TRESemmé and SheaMoisture, the latter of which she formerly served as chief executive officer of, as well.
“Seven Bucks has a culture of fearlessness to conquer new territories, which is very exciting,” said Robinson, whose track record also includes senior leadership roles at Nars Cosmetics, Clinique and Neutrogena. “Most of my career has been in beauty and consumer packaged goods, so to have an opportunity to expand that into fitness apparel and spirits and do something a bit more entrepreneurial — even if the founder is one of the most recognizable people on the planet — is incredible.”
Seven Bucks Companies was established in 2019 by Johnson, who also cofounded a production company, called Seven Bucks Productions, with his ex-wife Dany Garcia in 2012. In addition to Papatui and Teremana, sister brands include energy drink line Zoa and lifestyle brand Project Rock.
Papatui
Courtesy of Papatui/Mark Seliger
Having debuted at Target in March 2024, Papatui is the newest brand of the bunch. It has since expanded its skin care, body care and grooming products — priced $13 and under — to retailers including Ulta Beauty and Walmart.
Robinson’s key priorities for 2026 include scaling Seven Bucks’ brands in the U.S. and internationally, launching new innovations and potentially developing additional brands as well, she said.
“Cara brings an exceptional combination of strategic vision, brand-building expertise and proven leadership to Seven Bucks,” Johnson said in a statement. “I needed a leader who could embrace and understand the complex nature of integrating my DNA as founder into our brands as we scale and build out….Cara is that visionary leader.”
