Confused consumers increasingly turn to AI for supplement decisions
New survey data show consumers relying more and more on AI to navigate an overwhelming supplement market. Over half feel confused by conflicting information, while 41% trust AI for guidance. Experts say this shift from “Dr. Google” to “Dr. AI” raises stakes for accuracy, transparency and brand education across the supplement industry. Learn more.
Progress on herb tariffs brings relief — and new urgency for extracts
The American Herbal Products Association (AHPA) has secured meaningful tariff relief for key imported botanicals, including green tea, turmeric and ginger. But extracts remain largely excluded. AHPA CEO Graham Rigby outlines recent wins, unresolved gaps and ongoing diplomatic efforts to protect ingredient access, manage costs and stabilize supply chains. Learn more.
Learn from these 5 claims cases from 2025
Throughout 2025, the Better Business Bureau’s National Advertising Division (NAD) reviewed a range of supplement advertising claims. Phyllis Marcus, NAD vice president, shares five cases that offer important guidance for the industry. For brands, tighter alignment between evidence, language and visuals is now essential to reduce risk and protect trust. Learn more.
Industry applauds FDA’s proposed DSHEA disclaimer fix
FDA’s proposed rule to allow a single DSHEA disclaimer per supplement label formalizes long-standing industry practice. Stakeholders welcome the move as a way to reduce labeling confusion and help curb costly class-action lawsuits — without changing how consumers understand structure/function claims. Learn more.
Data and trends
Analyst’s Take: Health and wellness spending remains priority amid economic uncertainty
Nutrition Business Journal Market Research Analyst Erika Craft overviews how the supplement industry adapts with resilience despite inflation and supply chain challenges, and how consumer health and wellness habits are adjusting to the shifts. Learn more.
Webinar: 2026 market report and trend predictions from SPINS
Driven by shifting consumer values, technological acceleration and economic volatility, the food, beverage, supplement and wellness sectors are undergoing a profound transformation. Learn what you need to understand to stay ahead of disruption. SPINS experts discuss the data on this January 13, 2026, webinar, “Consumer preferences with staying power.” Register to join and hear the data on demand.
Top 2025 deals highlight trends shaping 2026
From women’s wellness and infant formulas to calm drinks and candy, five 2025 deals show where health and nutrition are heading. Backed by mission-driven capital and science-first strategies, these brands are reshaping consumer expectations — and investor appetites heading into 2026. Learn more.
