Investors are bullish on wellness.
What’s happening: US digital health funding rose 35% YoY to $14.2B in 2025, per Rock Health. AI x healthcare dominated, securing more than half of all funding.
Healthy returns. Fitness and wellness startups raised $2B across 44 deals, making it the third-most-funded category. Despite Oura’s $900M injection taking the lion’s share, rounds from Function, Eight Sleep, and Prenuvo lifted the sector 13% YoY.
From Nourished and Slingshot AI to Aescape and Boulevard, funding is flowing to startups spanning food-as-medicine, mental health, recovery, and beauty — as wellness expands from aspiration to asset class.
Prediction market. Fueling $8T in longevity-related spending, consumer-focused diagnostics are accelerating, with AI set to supercharge delivery. As menopause care, MSK, and medical weight loss enter the mainstream, capital allocators are deploying funds across the full healthspan continuum.
Rollup. M&A is consolidating fragmented specialties into unified care platforms — with Function x Ezra, Superpower x Feminade, Joi + Blokes x HerMD, and Remedy Meds x Thirty Madison all closing last year.
Looking ahead: No longer fringe, fitness and wellness are drivers of digital health. As consumer spending grows and regulation eases, those enabling access, outcomes, and everyday utility will capitalize.
