Bloom Nutrition is hitting the ice with figure skater Amber Glenn this Olympic Winter Games season.
The women’s supplement brand, founded by wellness influencer Mari Llewellyn and Greg LaVecchia in 2019, has named the three-time U.S. national champion as its first athlete partner. The news comes less than a month before the 2026 opening ceremony is scheduled to take place in Milan.
Amber Glenn with a can of Bloom’s Glacier Crush Sparking Energy.
In the official campaign video, Glenn can be seen spinning around in her skates, spilling shaved ice over a can of Bloom’s Glacier Crush Sparkling Energy drink.
“Being a champion takes more than practice — it’s the energy you bring to every performance and Bloom helps me crush my goals, both on and off the ice,” Glenn told WWD. “Glacier Crush Sparkling Energy gives me the boost I need whether I’m training, traveling or gearing up for competition, helping me show up focused, energized and ready to push my limits. I’m proud to be Bloom’s first athlete partner and to work with a brand that truly supports creativity, self-expression and being your best self.”
Glacier Crush Sparkling Energy is made with prebiotics, lychee and natural caffeine.
Bloom first launched its sparkling beverage collection in July 2024, debuting exclusively at Target first before expanding into additional retailers the following year. Though the brand already boasted a healthy product portfolio — packed with greens and superfood powders, colostrum and protein — energy drinks were its most requested item, Llewellyn previously told WWD, specifically ones that were women-centric.
Infused with prebiotics and lychee, Glacier Crush is one of seven sugar-free energy drinks Bloom offers now. At 10 calories per can, the formula is made with natural caffeine to increase metabolism and “promote mental focus without the crash,” according to the brand description online. Other flavors include Crisp Apple, Juicy Orange, Strawberry Watermelon and Cherry Lime.
“Glacier Crush is our first fantasy flavor inspired by winter, aligning naturally with Amber’s presence on the ice,” said LaVecchia, chief executive officer and cofounder of Bloom Nutrition. “We are focused on supporting women as they bloom into their best selves, and she is doing exactly that right now. With our NSF Certified, better-for-you formula, Glacier Crush is something athletes and everyday consumers alike can feel good about. We’re thrilled to cheer on Amber on the ice and beyond.”
