L’Oréal
LED-equipped beauty products have been gaining momentum for the past decade. L’Oréal at CES 2026 was riding that wave with its new hair straightener and LED face mask. The mask uses LEDs to improve skin quality in a sci-fi-like, flexible design, while the straightener styles hair without damaging it.
As someone who’s tried her fair share of beauty gadgets, I appreciated L’Oréal’s emphasis on LEDs this year. Unlike some buzzwordier products, LED therapy is actually backed by science, so I know these devices aren’t just snake oil.
It’s also refreshing to see beauty tech that supports both health and practicality. I mean, have you seen what most LED face masks look like? Creepy…
Light Straight + Multi-styler: Style Without Sacrifice
L’Oréal
I’ll admit it: I’m wary of most hair straighteners. Traditional irons can reach 400°F, which is way above the temperature where keratin starts to deteriorate. L’Oréal’s new straightener flips the script. Using patented infrared light technology, it never exceeds 320°F but still promises glossy, smooth results. According to L’Oréal, it works three times faster than leading premium stylers and leaves hair twice as smooth. Nice!
How does it work? The near-infrared light penetrates deeply to reshape internal hydrogen bonds—the microscopic structures that determine hair’s texture. It gives you sleek strands without damaging the hair’s natural strength.
Another cool touch? The Light Straight + Multi-Styler adapts to your gestures with built-in sensors and AI. Your styling is personalized without you having to think about it.
LED Face Mask: Science Meets ComfortL’Oréal
LED face masks are a complicated product category. I’ve seen plenty of bulky, uncomfortable masks that promise miracles and deliver…well, nothing. L’Oréal’s version takes cues from sheet masks: it’s flexible and sits directly on your skin. From that position, red and infrared light easily penetrate the dermal layers. You only need 5–10 minutes per session, which is far less than most masks on the market.
Even better, the mask uses two scientifically supported wavelengths—630nm and 830nm—backed by clinical research from L’Oréal’s partner, iSmart. That’s the kind of detail that makes me trust a beauty gadget. And while I haven’t tried it myself yet, the design suggests it could complement existing skincare routines, like boosting absorption of serums or moisturizers.
I also appreciate that L’Oréal is pursuing FDA 510(k) clearance, a rare move in the beauty world. It signals that they’re serious about safety and honesty with this wearable beauty gadget.
My Take: Practical, Futuristic, and Surprisingly Sensible
Both products feel futuristic, like we’re witnessing the next generation of beauty products. The straightener is fast, smart, and protective. The mask is flexible, science-driven, and user-friendly. Both make beauty tech usable and effective.
Pricing and global launch dates haven’t been revealed yet. The straightener won’t hit stores until 2027, and the mask is pending FDA clearance. But if L’Oréal’s R&D delivers, these could become must-haves for anyone who loves gadgets and cares about results.
Bottom Line
L’Oréal’s Light Straight + Multi-styler and LED Face Mask show that the future of beauty doesn’t have to be overcomplicated. It can be smart, safe, and practical. For anyone tired of sacrificing hair health or wearing clunky masks, these gadgets might just give your beauty routine a seriously high-tech glow-up.
Lauren has been writing and editing since 2008. She loves working with text and helping writers find their voice. When she’s not typing away at her computer, she cooks and travels with her husband and two daughters.
