THE WHAT? Patrick Ta Beauty is expanding into the Middle East through a new retail partnership with Sephora Middle East.
THE DETAILS The celebrity makeup artist-founded brand will debut online via Sephora Middle East, followed by an in-store rollout across 34 Sephora locations in the UAE, Saudi Arabia, Kuwait and Qatar. The launch includes a selection of the brand’s core complexion and colour cosmetics range, including hero products from its blush and foundation categories.
THE WHY? The expansion marks Patrick Ta Beauty’s latest step in international growth as prestige makeup brands continue to target the Middle East’s high-value beauty market. With strong consumer demand for artistry-led and glow-focused products across the region, the Sephora partnership provides a scalable route to build retail presence and brand visibility.
Source: PR Newswire
