Key takeaways on Patrick Ta’s Sephora Middle East plansPatrick Ta Beauty is launching in Sephora Middle East, with a rollout across 34 stores in the UAE, Saudi Arabia, Kuwait and Qatar.The brand will offer its core complexion and colour cosmetics range, including hero blush and foundation products.The Middle East represents a high-value beauty market, with strong demand for prestige makeup and a young, dynamic demographic driving growth.Patrick Ta will host activations and events to celebrate the launch, reinforcing the brand’s connection with the region’s beauty community.GCC beauty markets are forecast for steady growth, supported by economic optimism and evolving consumer trends.
Hollywood makeup artist-founded brand Patrick Ta Beauty is launching into Sephora Middle East, followed by an in-store rollout across 34 Sephora locations in the UAE, Saudi Arabia, Kuwait and Qatar.
The launch includes a selection of the brand’s core complexion and colour cosmetics range, including hero products from its blush and foundation categories.
The makeup artist-founded colour cosmetics brand is the latest prestige makeup name to set its sights on the Middle East’s high-value beauty market.
Since its launch, Patrick Ta Beauty has quickly risen to become one of Sephora’s most in-demand names in prestige beauty, according to the brand.
The makeup artist has also regularly travelled to the Middle East for private clients and educational events and has one of his strongest and most engaged social followings based in the region.
“I’ve felt such a strong connection to the beauty community in the Middle East for years – their love for glam, artistry, and the pride in makeup truly inspire me,” said Ta. “So many of my followers and clients from the region have supported me from the very beginning, and this expansion feels like a moment we’ve all been building toward together.”
To mark the launch, Ta will host numerous celebratory activations, including personal appearances at Sephora Dubai Mall, meet-and-greets, VIP events, and engagements with local creators and tastemakers.
“Expanding into the Middle East marks an important chapter for Patrick Ta Beauty and reflects how strongly this region has embraced our brand codes – elevated artistry, innovative formulas, and luxurious presentation,” said Kimberly Villatoro, CEO of Patrick Ta Beauty. “We’ve seen remarkable organic demand from the Middle East for years, and this launch allows us to finally meet that enthusiasm with a full retail experience. Sephora Middle East is the perfect partner for this next step for the brand, and we’re excited to bring our hero categories, our storytelling, and Patrick’s unique approach to artistry to an incredibly engaged beauty community.”
Why the Middle East is a key growth market for prestige cosmetics
According to Statista, revenue in the Dubai beauty and personal care market will amount to around US$1.31bn in 2025, and the market is forecast to grow annually by 1.89% between 2025 and 2030.
At the LuxePack show in Monaco in October 2025, Marie Duvivier, Head of Consumer Intelligence at trends agency Peclers, spoke about an in-depth study they had conducted on the different types of beauty consumers in GCC countries.
Duvivier said there have been several modernisations in recent years that have impacted this market, including a major economic transformation, a shift in women’s role in the economy and renewal of leadership in some of the countries. “There is a young and dynamic demographic – 55% of the population in MENA is under 30 – and there is also economic optimism,” she said.
