The award-winning makeup brand co-founded in 2019 by celebrity makeup artist Patrick Ta is making official debut at Sephora Middle East.
Beginning January 16, the brand’s glow-focused, artistry-led range rooted in Patrick’s signature techniques will be available online at Sephora Middle East and in selected stores across the region on January 22. Patrick Ta Beauty will launch across 34 Sephora Middle East doors throughout the United Arab Emirates, Saudi Arabia, Kuwait, and Qatar as part of its focused expansion within the region.
The launch introduces the brand’s best-selling products, including the viral Major Headlines Double-Take Crème & Powder Blush Duo, Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, and a selection of Patrick’s signature glow giving essentials.
The brand’s relationship with the Middle East has developed organically over many years, shaped by an ongoing work with regional clients, creators, and makeup artists who resonate with his signature glow and artistry-first approach. Over the past decade, Patrick Ta’s has frequently traveled to the region for private clientele and educational initiatives, including a series of widely attended masterclasses in Dubai that have significantly strengthened his presence and visibility. As a result, the brand has gained a loyal and engaged following in the Middle East, which has become an integral part of the brand’s global community.
“Expanding into the Middle East marks an important chapter for Patrick Ta Beauty and reflects how strongly this region has embraced our brand codes – elevated artistry, innovative formulas, and luxurious presentation. We’ve seen remarkable organic demand from the Middle East for years, and this launch allows us to finally meet that enthusiasm with a full retail experience. Sephora Middle East is the perfect partner for this next step for the brand and we’re excited to bring our hero categories, our storytelling, and Patrick’s unique approach to artistry to an incredibly engaged beauty community,” commented Kimberly Villatoro, CEO of Patrick Ta Beauty.
