Egyptian startup FitXpert has secured a seven-figure investment as it prepares to scale its fitness and nutrition platform and expand across regional markets.
Founded in 2023 by Salah Selim and Mostafa Mahmoud, FitXpert provides an end-to-end software platform for fitness trainers, nutrition centres, and clinics, enabling client management, programme design, progress tracking, and follow-ups through a single digital interface.
The platform replaces fragmented, manual workflows with a unified digital system that enables client management, programme design, progress tracking, and follow-ups through a single interface. The company positions itself as infrastructure rather than a point solution, aiming to professionalise service delivery across a traditionally informal sector.
The seven-figure investment was made by Foras Investment, under the 0107 Invest initiative, and will be used to enhance FitXpert’s technology stack, strengthen operations, and accelerate regional expansion.
