Exec Edge hosted a fireside chat at the ICR Conference 2026 with Ellie Rubenstein, Co-Founder and Managing Partner at Manna Tree. The in-person interview was joined by Editor-in-Chief John Jannarone, and they discussed which segments Ms. Rubenstein believes have the most untapped potential in the health and wellness industries, how to identify long-term potential for brand investment and Manna Tree’s investment thesis, among other topics.
About Ellie Rubenstein
Ellie Rubenstein is the Co-Founder and Managing Partner of Manna Tree. She is a graduate of Harvard University and holds an MS in agricultural economics from Purdue University and an MBA from the Kelley School of Business at Indiana University. Ellie is an Aspen native and leads Manna Tree’s vision, investment strategy, and global network focused on improving human health through nutrition. Ellie has spent more than a decade studying the evolution of the food and beverage supply.
About Manna Tree
Co-founded by Ellie Rubenstein, Manna Tree is a global private equity firm dedicated to empowering consumers to live better, longer through improved health and wellness. The firm strategically invests in the consumer sector, with a particular focus on Nutrition (inclusive of Food & Beverage and VMS), Active Lifestyle and Clean Products, focusing on late-stage growth and buyout opportunities. Manna Tree manages approximately $840M AUV and has made investments in popular better-for-you brands in the health and wellness sector, including Generous Brands (Health-Ade), Good Culture, Gotham Greens, Verde Farms, New Primal, Plant People, and more. Steve can discuss: the current investment landscape, consumer trends fueling growth in the health and wellness sector, M&A trends going into 2026, and more.
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Exec Edge NYSE Firesides Scheduled Feb 3, 2026
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