Global health company AG1 has announced actor and entrepreneur Hugh Jackman as its new Global Ambassador.
The ambassadorship marks the next level in Jackman’s involvement with the foundational nutrition supplements brand, having been a strategic investor since 2021.
Speaking to Cosmetics Business about the partnership, Paulie Dery, CMO at AG1, said: “This is not a traditional endorsement, it is a longstanding daily health ritual that turned into an incredible partnership.
“Hugh has been drinking AG1 for over five years – in his kitchen, on set, and on the road – originally introduced to it by his doctor and it has been part of his morning routine ever since.”
The brand claimed Jackman is a perfect representation of what it stands for.
Dery said: “Hugh is living proof of the power of daily health rituals and he believes in what AG1 brings to his health.
“At 57, he maintains a demanding schedule and remains in incredible shape, is charming, and talented beyond belief.
“He has a rare level of integrity and does not say yes to many brand partnerships – which is what makes this partnership so unbelievably special.”
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