(Photo courtesy of pexels.com/@Emma Bauso)
The city of Busan will hold the 2026 Lunar New Year B-Beauty Day on February 5, from 10 a.m. to 4:30 p.m., at the first floor of Busan City Hall, in front of the main auditorium and conference hall.
The one-day event will feature 15 Busan-based cosmetics companies offering skincare, makeup, body care products, and lifestyle items such as diffusers at discounts of up to 70 percent.
The sale is organized in a flea market-style layout, allowing visitors to browse and purchase products directly from local brands.
Additional on-site promotions will be available, including a 5,000 won gift voucher for purchases over 40,000 won and an instant lottery prize event for purchases exceeding 70,000 won.
B-Beauty Day has been held 13 times since its launch in 2019, with a total of 384 companies participating and cumulative sales reaching approximately 800 million won.
The event has become one of Busan’s key platforms for promoting local cosmetics brands and expanding their market reach, particularly during major holiday shopping periods.
