The formation of A&P Nutrition was celebrated at this year’s International Production & Processing Expo (IPPE). A&P Nutrition brings together the portfolios of two animal nutrition businesses – Austria’s agromed and Serbia’s PATENT co, under RWA, the umbrella organization for Austria’s agricultural cooperatives.
Bringing these two companies together has resulted in a new culture based on values, and a clear vision – improving animal health, explained Lukas Maier, CEO of RWA Feed Holding,
As part of this culture change, there has been a move from focusing on products to putting customer needs first, building long-lasting trusted partnerships.
The refocused product portfolio is now grouped around microbiome integrity, animal health support, gut performance management and mycotoxin management.
New opportunities
Bringing together the two companies combines their two global networks. Europe remains the home market for the company and while the market is viewed as stable, it is, nevertheless, seen as having potential for growth. Among the areas where the combined company particularly expects to benefit is within Latin America and Asia
