For Dr. Natasha Norris, growth isn’t about doing more — it’s about becoming more aligned. As she documents her evolution through Next Level CEO with Daymond John while expanding brands like The Media Collective and Skincare by CMG, this season marks a shift from hustle to intentional leadership. Blending business strategy with wellness and self-awareness, Natasha approaches visibility, authority, and scaling with discipline and purpose, helping founders build sustainable influence rather than fleeting attention. Grounded in healing, clarity, and structure, her work reflects a belief that true leadership starts within — and that the strongest businesses are built by leaders who are well, centered, and deeply aligned with their values.
Natasha, you’re documenting your journey to Next Level CEO while simultaneously expanding multiple brands — what does this current chapter represent for you personally and professionally?
This chapter represents integration for me. Personally, it’s about honoring the woman I’ve become through experience, service, and healing, not separating who I am from what I build. Professionally, it’s a season of refinement. I’m no longer chasing expansion for expansion’s sake; I’m building with intention, structure, and alignment. Documenting this journey isn’t about visibility alone, it’s about transparency in leadership and showing that growth can be both ambitious and grounded.
How has your experience with Next Level CEO, hosted by Daymond John, influenced the way you think about leadership, visibility, and scaling with intention?
Next Level CEO reinforced that real leadership is about clarity and discipline, not noise. Being in that environment sharpened how I think about visibility, not as exposure for exposure’s sake, but as a responsibility. When visibility is aligned with values and infrastructure, it becomes a growth tool rather than a distraction. Scaling with intention means knowing what not to pursue just as clearly as what to say yes to, and that perspective has deeply influenced how I approach every brand I touch.
The Media Collective focuses on turning exposure into authority and revenue. What do you see most founders misunderstanding about media visibility, and how do you help them bridge that gap?
Most founders believe visibility alone creates momentum. In reality, visibility only amplifies what already exists. If the messaging isn’t clear or the foundation isn’t aligned, exposure can actually create confusion. At The Media Collective, we help founders bridge that gap by starting with clarity, refining positioning, sequencing the story correctly, and ensuring that when attention arrives, it converts into trust, authority, and opportunity rather than fleeting interest.
Skincare by CMG is rooted in self-care, healing, and education, how does this brand reflect your belief that wellness and leadership are deeply connected?
Skincare by CMG is a reflection of how I live and lead. I believe you cannot sustain leadership without wellness, emotionally, physically, or mentally. The brand isn’t just about products; it’s about teaching people to slow down, care for themselves, and understand that healing is not a luxury. When leaders are well, they make clearer decisions, build healthier teams, and create businesses that last. That philosophy is embedded in every formula and every message.
As you build education, masterclasses, and media experiences across aligned brands, what lessons are you learning about sustainability, purpose, and staying grounded while growing?
I’m learning that sustainability comes from boundaries, not burnout. Purpose requires constant recalibration, and staying grounded means listening to your body, your intuition, and your values, even when opportunities are abundant. Growth doesn’t have to be loud or rushed to be impactful. The more intentional I become about how and why I expand, the more aligned and sustainable the work feels.
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