Purely Elizabeth has introduced its first-ever beauty-inspired, limited-edition granola, expanding the brand’s functional wellness portfolio with the launch of Purely Glow Salted Vanilla Pistachio Granola.
The product positions the natural foods brand at the convergence of food, beauty and modern wellness, reflecting growing consumer demand for functional ingredients that support “glow-from-within” routines.
The formulation incorporates collagen peptides and biotin, aligning with the rising popularity of beauty-linked nutrition trends across social media and wellness platforms.
Developed in response to consumer demand and social engagement trends, the launch taps into the growing cultural relevance of functional beauty nutrition.
According to the brand, TikTok content featuring collagen has increased by 70% year-over-year compared to the previous two-year period, while pistachio has emerged as one of 2025’s fastest-growing flavour trends, driven by rising social media engagement and consumer interest.
Purely Glow Salted Vanilla Pistachio Granola is crafted with organic oats, roasted pistachios, real vanilla bean and sea salt, delivering a premium flavour profile alongside functional benefits.
The gluten-free formulation is sweetened with coconut sugar, baked with coconut oil and is a good source of fibre. In addition to collagen peptides and biotin, the product includes coconut water powder, positioning it as a daily wellness-forward offering that blends nutrition with indulgence.
“This limited-edition flavour was inspired by my own wellness routine and the belief that food can be an important part of how we care for ourselves,” said Elizabeth Stein, founder and CEO of Purely Elizabeth. “Purely Glow Granola brings together nourishing food and daily beauty rituals.”
Purely Glow Granola will launch in February at a retail price of $7.99.
