Joyce Darr brings her years of proficiency as an esthetician and her care for community to Jamestown.
Photos submitted
Several weeks ago Joyce Darr, owner of Primrose Esthetics in Jamestown, hosted a junk journaling class at her business. Although the activity seems to be experiencing a revival in the craft world, Darr noted she has enjoyed junk journaling since high school.
“I was doing it before there was a name for it,” Darr said.
Junk journaling involves crafting handmade or embellished books that incorporate a variety of mixed-media art. They are often created from recycled or upcycled materials. The books are used as a creative outlet, and in turn can be used for saving memorabilia, planners, photo albums, journaling about special events or whatever one’s mind can conceive.
“We plan to make junk journaling into a girls night out on the third Wednesday of each month,” Darr said. “You bring the ‘junk’ and I will supply glue, stickers, charms, etc. We might add card making or other paper crafts as interest grows.”
There is a nominal charge for the activity.
While not really part of her business, the relaxation of crafting could almost be an extension of it. Primrose Esthetics is a spa experience featuring facials, reflexology and cryotherapy. Darr opened her business in Jamestown in January of 2025.
Primrose Esthetics offers a spa experience featuring facials, reflexology and cryotherapy.
Photos submitted
“I owned a day spa, The Skin Care Center, in Greensboro for 20 years,” Darr said. “I am certified in oncology skin care and approximately 99 percent of my clients were oncology patients. During COVID I struggled to keep the business open and finally had to close it.”
Darr has rebuilt her business locally, focusing on having the latest technology. It is more than lotions and potions, she says.
“I am a huge proponent of learning and truly want to know what works for skin care and more.”
Her reflexology therapy involves foot massages. Applying different amounts of pressure to specific points in the feet promotes pain and stress relief and other health benefits. Once called zone therapy in the early 1900s, science today recognizes how different nerve endings in the feet are connected to certain organs and body systems. Stimulating these nerve endings can enhance circulation, release toxins and promote natural healing.
Primrose Esthetics offers a spa experience featuring facials, reflexology and cryotherapy.
Photos submitted
Cryotherapy is localized cold therapy good for many issues such as injuries, skin care, anti-aging facials, plantar fasciitis and arthritis.
“It lowers the body temperature to create a healing effect,” Darr explained. “I also use red-light therapy that works with cryotherapy.”
Darr lives in the Jamestown area and when considering the idea of reopening her business wanted to be closer to home.
“I like Jamestown and Susan Stringer [owner of The Soap Lady] encouraged me to open here,” Darr said. “I prayed about it and everything just fell into place.
“Everything is customized to the individual. Before I do anything, I discuss what the client sees as her needs and what I see and we work together to get the benefits she is looking for. I do not do cookie-cutter facials.”
Darr recently began selling Permalinx Jewelry — necklaces, bracelets and anklets that are placed on the body without clasps and will stay on for six-eight months.
Darr is excited about her location at 100-B E. Main Street and looks forward to continually exploring new opportunities to meet people. She is available by appointment at 336-273-3545 or on her website Primrose
