Beauty Drinks Market
The Beauty Drinks Market reached US$ 1,929.29 million in 2024 and is expected to grow to around US$ 3,098.72 million by 2028, expanding at a CAGR of approximately 11.4 % from 2024 to 2031 as consumer interest in functional beverages that support skin health and beauty benefits rises globally.
Growth is supported by increasing demand across key applications such as anti-aging & radiance enhancement, hydration & detoxification, collagen-fortified beverages, vitamin and antioxidant-based drinks, driven by rising consumer awareness about internal beauty and wellness, busy lifestyles, and the desire for convenient, ingestible products that improve skin appearance and overall health. Ingredients like collagen peptides, bioactives, and vitamins help address early ageing and environmental skin stressors, encouraging broader adoption across retail and online distribution channels worldwide. Europe currently holds a dominant market share, while Asia-Pacific is emerging as one of the fastest-growing regions due to growing beauty consciousness and disposable incomes.
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Beauty Drinks Market: Competitive Intelligence
Nutraceutix LLC (Skinade), Amway Corporation, Taut® Premium Collagen (Groupe GM), Shiseido Company Ltd., L’Oréal S.A., The Coca-Cola Company (with functional beverage lines), Nestlé S.A. (Else Nutrition & functional drinks), Unilever PLC (functional beverage initiatives), Innerb (Innerb Global), and others.
The Beauty Drinks Market is strongly driven by leading players such as Nutraceutix (Skinade), Amway, Taut® Premium Collagen, Shiseido, and L’Oréal, who develop and supply innovative beauty-enhancing beverages formulated with ingredients like collagen, antioxidants, vitamins, hyaluronic acid, and plant extracts to support skin hydration, elasticity, hair and nail health, and overall youthful appearance. These functional beverages are gaining traction among health- and appearance-conscious consumers seeking convenient, ingestible beauty solutions that complement topical skincare routines. Rising demand for clean-label, natural, and clinically backed functional beverages, along with growing wellness-oriented lifestyles, are key factors fueling market growth.
These companies’ complementary strengths specialized beauty drink portfolios and collagen-centric formulations from Skinade and Taut®; broad multivitamin/beauty nutrition offerings from Amway and Shiseido; global brand reach and R&D capabilities from L’Oréal; functional beverage innovation and distribution scale from Coca-Cola and Nestlé; and holistic wellness positioning from Unilever and Innerb are enhancing competitive positioning across retail, e-commerce, and health & wellness channels. Strategic focus areas include development of targeted, condition-specific formulations (e.g., anti-aging, hydration, detox), expansion of natural and plant-based ingredient lines, collaborations with nutritionists and dermatologists to support efficacy claims, personalized beauty drink solutions, and marketing initiatives emphasizing scientific validation and lifestyle appeal, strengthening competitiveness in the global beauty drinks landscape.
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Recent Key Developments – United States & North America
✅ 2025-2026: The beauty drinks market expanded from approximately USD 3.09 billion in 2025 to about USD 3.33 billion in 2026, with a strong forward growth trajectory driven by functional beverages that support skin hydration, elasticity, and anti-aging benefits.
✅ 2025: Major beverage companies are diversifying into beauty-oriented functional drinks such as collagen-boosting and vitamin fortified formulations to capture consumer demand for ingestible skin wellness solutions.
✅ Market leaders and wellness brands are boosting partnerships with wellness retailers and e-commerce platforms to enhance reach and engage younger demographics who favor personalized and lifestyle-oriented beauty beverages
Recent Key Developments – Global
✅ 2025: Asia-Pacific remains the largest regional market, accounting for a substantial share of global beauty drink consumption and innovation, driven by deep cultural acceptance of beauty-from-within concepts and strong demand in Japan, South Korea, and China.
✅ Global ingredient innovation combining collagen peptides, antioxidants, vitamins, and botanicals is shaping next-generation beauty drink formulations with multifunctional claims.
✅ Digital and omnichannel expansion is helping brands globally strengthen distribution, with DTC (direct-to-consumer) platforms and AI-powered personalized nutrition offerings gaining traction among beauty-conscious consumers.
Recent Key Developments – Product & Innovation Trends
✅ Personalized nutritional beauty drinks using AI-driven skin assessments, DNA insights, and microbiome data are emerging, allowing customized formulations for age, skin type, and lifestyle goals.
✅ Clean-label and plant-based formulations using botanicals, superfruits, adaptogens, and phytonutrients are gaining consumer preference over synthetic additives, particularly among millennial and Gen Z buyers.
✅ Ready-to-drink (RTD) formats dominate due to convenience and multifunctionality, while powdered sachets, effervescent tablets, and beauty shots support on-the-go lifestyles.
✅ 1. M&A / Strategic Developments
Retail & Digital Distribution Expansion Beauty drink brands are prioritising direct-to-consumer (DTC) digital strategies, influencer partnerships, and wellness retailer collaborations to strengthen omni-channel reach. Digital campaigns and e-commerce platforms are increasingly central to brand growth strategies, especially for younger consumer segments driven by beauty-from-within concepts.
✅ 2. New Product Launches & Technology Developments
Ingredient & Format Innovation
In 2024-2025, the market saw over 550 new beauty drink formulations spanning shots, sachets, ready-to-drink (RTD) cans, and functional packs with benefits tailored to skin hydration, elasticity, anti-aging, and overall wellness. Collagen peptides dominate, often combined with plant-based/vegan credentials and antioxidants.
Regional Product Introductions
January 2025: HEYTEA and Vida Glow collaborated on a limited-edition beauty drink named ‘Ocean’s Glow’ blending marine collagen with mango, green tea, and blue spirulina for skin, hair, and nail support, showcasing cross-category innovation.
Functional Shots & RTDs
Beverage manufacturers are launching concentrated beauty shots and collagen-infused smoothies to cater to on-the-go, daily beauty-from-within routines targeting both younger and mature demographics.
Technological Touches:
Brands are increasingly using advanced delivery systems (e.g., liposomal or nano-emulsion) and bioavailability technologies to enhance the effectiveness of active beauty ingredients such as collagen, vitamins, and antioxidants.
3. R&D & Innovation Trends
Personalised & Data-Driven Beauty Nutrition
Personalisation is emerging as a major innovation trend. Brands are developing tailored beauty drinks based on AI-driven skin analysis, DNA insights, or nutrition profiles, enabling products aimed at specific skin types or beauty goals.
Clean-Label & Plant-Based Formulations
There is rising focus on clean-label, plant-based, organic, and vegan formulations with natural botanicals, adaptogens, and superfood extracts. Plant-derived ingredients like hibiscus, rosehip, matcha, and turmeric are increasingly featured to cater to ethical and eco-conscious consumers.
Ingredient Science & Efficacy Verification
Research and product development are emphasising ingredient efficacy validation (e.g., studies on collagen peptides’ impact on skin hydration or elasticity) and clinically meaningful packaging claims to build consumer trust. Moreover, multi-benefit formulations (e.g., collagen + vitamins + antioxidants) are designed for attracting cross-over consumer profiles (wellness + beauty).
Segments Covered in the Beauty Drinks Market
By Ingredient Type
The market is segmented into Collagen 40%, Vitamins 20%, Antioxidants 15%, Bioactive Ingredients 15%, and Minerals 10%, with collagen dominating due to strong consumer demand for skin elasticity, anti-aging benefits, and hair & nail health support. Vitamin-infused beauty drinks are widely consumed for skin glow and immunity support. Antioxidants are gaining traction due to their role in combating oxidative stress and promoting healthy skin. Bioactive ingredients, including hyaluronic acid and botanical extracts, are expanding rapidly with innovation in nutricosmetics. Minerals contribute to overall skin, hair, and nail health, supporting steady growth. Rising awareness of “beauty from within” trends significantly drives the segment.
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By Region
Asia Pacific – 35% Share
Asia Pacific leads with 35% share, driven by strong nutricosmetic adoption in countries such as Japan, South Korea, and China. Collagen-based drinks dominate the region. Functional beauty beverages are widely available in convenience stores and supermarkets. Growing beauty consciousness and innovation in ready-to-drink formats support market growth.
North America – 25% Share
North America holds 25% share, supported by increasing demand for clean-label, plant-based, and collagen-infused beverages. Online retail and specialty health stores drive distribution. Collagen and vitamin-based drinks dominate. The growing influence of wellness culture and influencer marketing accelerates adoption.
Europe – 20% Share
Europe accounts for 20% share, driven by rising demand for antioxidant-rich and natural beauty beverages. Consumers prefer organic and sustainably sourced ingredients. Collagen and bioactive ingredient-based drinks are growing steadily. Retail supermarkets and online platforms contribute significantly.
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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends
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