2026 Week 7: Beauty Brand and Product Launches

This week, innovative collaborations take center stage, with Alice Mushrooms partnering with Joe & The Juice to create chocolate mushroom smoothies and Vacation tapping Pepsi to reimagine its cherry-flavored soda. European-based brands are also making their way to new consumers, including the Netherlands’ Vic Cotton Company with its organic cotton exfoliation cloths and Norway’s Bob Beauté, which is debuting multifunctional makeup products in the US. Elsewhere, Essence Makeup and Milk Makeup are both launching new concealers in more than 20 inclusive shades, while Sidia and Sol de Janeiro have introduced new solid perfume formats. Featuring additional news from Jones Road, Augustinus Bader, and Neutrogena, here’s what caught our editorial team’s eye recently.BRAND