The fast-growing franchise is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total locations
Last year, Bodybar Pilates wasn’t shy about its ambitious expansion plans, and this year is no different.
The brand has revealed it’s targeting over 70 new studio openings in 2026, 40 of which are slated for Q3 and Q4, while also aiming to add an additional 130 to 200 units in development in the coming year.
It was a record year in 2025 for the Dallas-Fort Worth-based Pilates franchise, which signed its 150th franchise agreement last year.
Its footprint grew by 60% overall in 2025, with 27 new studios. Currently, Bodybar counts 73 open locations across 21 states, plus 190 signed development agreements.
This year, Bodybar Pilates is prioritizing a diverse range of markets across the country, including Omaha, Charleston, Tulsa, Columbus, Northwest Arkansas, Madison, Chattanooga, Cincinnati, Oklahoma City, Boston, Cleveland, Colorado Springs, Las Vegas, Salt Lake City, Indianapolis, Orlando, Pittsburgh, Austin, Milwaukee and Ann Arbor, among others.
“2025 marked a major step forward for Bodybar,” said Bodybar CEO Matt McCollum.
“We’re not just talking about growth — we’re opening studios, supporting franchisees and scaling with the infrastructure to do it right,” he continued. “That execution is what’s fueling our momentum and setting us up for continued expansion.”
credit: Bodybar Pilates
Last year, Bodybar generated nearly $44 million in systemwide sales, growth of 65% year-over-year. Meanwhile, its membership base grew to over 18,000, a 30% year-over-year increase, it reported.
Bodybar argues it marries the best of both worlds when it comes to Pilates workouts, serving as a middle-ground between the classical style found at brands like Club Pilates and the more hardcore, athletic style driven by Lagree studios and concepts like Solidcore. It offers nearly 10 different classes, including “balanced” and “athletic” types to suit a variety of fitness preferences.
In an interview with Athletech News last year, McCollum said the brand is eyeing international expansion as well, identifying Canada as a first target, with Asia and Europe potentially following after that.
