Pick-up hoopers, buckle up for a major new opportunity!
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Shoot 360 — an elite, tech-forward basketball training system — is launching a fresh collaboration with LA Fitness to build out immersive, gamified basketball courts in several of the latter’s gyms, per a press statement.
To start, the Shoot 360 pilot installment program will kick off in select locales across California, Oregon and Washington.
Shoot 360’s courts will use analytics and data-driven machine vision to give LA Fitness members to NBA-level technology designed to help them improve their shooting form, alignment, passing, decision-making and creating. It’s a real-time way to improve one’s game, utilizing the tools of the pros.
On hand for a special launch event in Torrance, CA last Friday were Shoot 360 founder and president Craig Moody, former NBA Slam Dunk champion and Shoot 360 owner Fred Jones, and two-time Chicago Bulls champion sharpshooter Craig Hodges.
Hodges, of course, knows a thing or two about shooting form. The 6-foot-2 Cal State Long Beach product was a career 40 percent shooter from distance, albeit on 2.0 attempts (a lot for a guy averaging 21.7 minutes across a 10-year career in the 1980s and ’90s),
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“Piloting this initiative is an exciting way to continue innovating the growth of the Shoot 360 platform. This will bring our technology to many new players and transform how basketball is experienced inside a gym,” Moody said in the presser. “The LA Fitness collaboration is about building community, using data to drive measurable improvement and expanding Shoot 360’s reach into high-demand markets so more fans can experience the future of basketball training and competition.”
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