As beauty and fashion brand marketers tell us all the time: Influencers are now at the center of brand strategies — especially strategies for reaching Gen Z. These digital natives have never been more powerful, and Glossy has thoroughly covered their rise, from single-platform bloggers to industry authorities. Through our Glossy Pop and Pop NYC events, we’ve also orchestrated valuable brand-influencer and influencer-consumer connections. Now, we’re excited to build on that success.
Introducing Glossy Campus, a new creator network of beauty and wellness influencers from nationwide universities. Campus will match beauty and wellness brands with the most influential creators at universities to help them reach millions of Gen-Z consumers and build their brands.
Glossy has experienced influencers’ star power first-hand at our sellout Pop events, where the likes of Hannah Godwin and Stephanie Valentine have drawn consumer fans, influencers in training, and potential brand partners in NYC and L.A. We’ve seen the demand for these touchpoints and realized Glossy’s unique ability to bring these parties together to establish authentic relationships.
As such, Glossy Campus is offering marketers the opportunity to connect and work with Campus influencers, whose followers are fellow Gen-Z students and whose product endorsements are often the last stop before a beauty purchase. These talented creators are eager to support brands’ objectives by participating in paid social campaigns and campus events, among other activations, and providing input on marketing moves across the board.
To learn more about the growing Glossy Campus community and opportunities to partner, brands and influencers can click on the provided links.
Our founding roster includes students from Penn State, Arizona State, UCLA and Alabama, with a total reach of over 15 million followers. They joined our creator welcome campaign alongside partners including Fenty Beauty, Medicube and Grande Cosmetics.
Jill Manoff, Editor-in-chief
