It seems Gwen Stefani’s beauty line has gone out of business.
Business of Fashion reported on Wednesday, February 18, that the No Doubt frontwoman’s beauty line GXVE Beauty (pronounced “Give”) is no longer being sold at Sephora stores after it previously shut down its online retail store.
A representative for Sephora told the outlet that it stopped selling GXVE Beauty products at the start of the new year. In addition, social media accounts on TikTok and Instagram for the brand are no longer publicly available.
GXVE Beauty began in 2022 and offered a line of Stefani’s signature red lipsticks.
Business of Fashion reported that the brand was developed by Allison Statter and Sherry Jhawar of Blended Strategy Group and initially funded by VC firm New Theory Ventures, known for its investment in Selena Gomez’s Rare Beauty.
Instagram/Gwen Stefani
Speaking to People in 2022 at the time of the brand’s launch, Stefani, 56, praised the new company as a sort of culmination of all her work.
“In some ways, it feels like everything I’ve done has led up to GXVE,” the “Hollaback Girl” singer said at a red carpet event at the time.
“I feel really excited about GXVE right now and this new chapter in my life because I’m in my 50s. I have teenagers, I have a trail of things that I’ve done and this is something so new and something that I feel like could be my give back,” she continued. “I think there’s a lot of women and men out there that just want to feel a certain way, even if it’s temporary. I feel like makeup is a place where you can get that feeling.”
The former The Voice coach also previously founded clothing lines Harajuku and L.A.M.B.
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