Founded by Mr. Armani, the brand has always embodied a unique vision of elegance rooted in authenticity, restraint, and the confidence to be oneself. Since its inception, Armani has chosen substance over form, championing a philosophy where true sophistication lies in simplicity, precision, and timeless style. Over the years, the brand has become renowned for its powerful icons in fragrance, makeup, and skincare—each creation exemplifying cinematic sensuality, pure power, and a commitment to high quality. Minimalist packaging, intuitive formulas, and the signature “no makeup” makeup look all express a belief that beauty should be simple, refined, and enduring.
The brand’s close relationship with the world of cinema is a natural extension of this philosophy. As the official beauty sponsor of the Venice International Film Festival since 2018, and through partnerships with the Berlin and San Sebastian International Film Festivals, Armani beauty celebrates creativity, self-expression, and artistic excellence on the global stage.
