Balmain Beauty gives another push to its returns in the fragrance market. Following the launch of a high-end perfume collection named “Les Éternels de Balmain” in 2024, the brand now presents Destin de Balmain, a floral and fruity women’s fragrance created for the prestige market.
“Destin de Balmain features a joyful, optimistic spark of ripe strawberry,” said Givaudan Perfumer Quentin Bisch. “The fruit’s juicy vivacity brings bright, elevated sweetness to the composition. Notes of peony further convey the feeling of rosy fullness, and notes of creamy sandalwood anchor the fragrance in strength and luminosity. It has an irresistible electric energy.”
The fruity facet unfolds in vibrant burst of neon-saturated, naturally-sourced strawberry that playfully contrasts with the spicy pepper notes of baies rose. Notes of peony reveal unexpected creamy lychee facets.
The fragrance’s floralcy deepens with a lily accord. Its delicate green note and the intense spice of Akigalawood come together, intermingling with a sandalwood accord and smooth patchouli for a radiant woody effect. The brilliant, musky second-skin scent of Ambrexolide grounds the composition in an unforgettable, sensual warmth.
A bottle inspired by the iconic Balmain labyrinth
The fragrance is contained in a clear and gold refillable glass cube, capped with signature golden striations. The PB monogram runs across every face, carving the House’s iconic Labyrinth motif into three-dimensional pathways.
Destin de Balmain is available worldwide in Balmain boutiques, online, and at select fashion and beauty destinations. The fragrance comes in a 10 ml travel spray and 30 ml, 50 ml, 100 ml, and 150 ml bottles.
Balmain Beauty was established in 2022 under a license agreement between Balmain and The Estée Lauder Companies.
