The number of tours witth no single supplements is being doubled by Newmarket Holidays compared to last year.
The measure “significantly” expands availability across the operator’s 2026-28 escorted touring programme.
The enhanced solo offering covers a wider range of destinations and departure dates across short- and long-haul itineraries.
A trade-exclusive 15% discount on solo bookings made between March 1-8 has been introduced to give agents an additional incentive to drive early sales.
More than 20 tours have had no-single-supplement departures added for the first time.
These include UK itineraries such as Hebridean Island Adventure and Historic Railways of The Isle of Man; European favourites including The Italian Dolomites and Little Trains of the Douro; and long-haul options such as On Safari in South Africa, Japan’s Scenic South and the Golden Route, and the Ultimate Elvis Presley and Dolly Parton Experience.
Head of trade sales and partnerships Hayley Morris said: “We’ve seen incredible growth in solo travel over recent years, and we’re proud to be expanding our no-single-supplement offering in response.
“Demand continues to grow, and we’re committed to making escorted touring more accessible and affordable for independent travellers.
“By doubling the number of tours offering no single supplement places, we’re responding directly to customer and agent demand.
To further support the trade, we’ve introduced an additional 15% trade-exclusive discount, available using the code SOLO15, to help agents maximise awareness and accelerate bookings.”
