Paw Prosper, an animal health and wellness platform focused on helping pets stay healthy, recover quickly, and age gracefully, has acquired Blue-9 Pet Products, a provider of behavior management, communication, and skill development tools.
The deal is aimed at strengthening Paw Prosper’s commitment to delivering comprehensive, results-driven solutions for pet professionals and the clients they serve.
By bringing Blue-9 into its portfolio alongside FitPaws, a leader in canine fitness and rehabilitation equipment, Paw Prosper is creating a centralized platform offering complementary training and conditioning tools. The integration is designed to simplify purchasing for veterinary professionals, trainers, and retailers while promoting a more cohesive approach to canine training and long-term healthspan.
Blue-9’s products are frequently used in combination with FitPaws equipment in rehabilitation clinics and training facilities. The companies said uniting the brands reflects how professionals already pair skill-building exercises with targeted strength and balance work to improve performance, accelerate recovery, and support long-term wellness.
Through Paw Prosper’s wholesale platform and referral program, Paw Prosper Rewards, professionals can recommend both FitPaws and Blue-9 products directly to clients. Paw Prosper manages fulfillment, while professionals earn points on client purchases that can be redeemed for rewards. The company said the model reduces friction in the recommendation process and extends professionals’ impact beyond clinics and training facilities.
The acquisition is also expected to broaden Blue-9’s reach through Paw Prosper’s distribution channels and educational initiatives, increasing visibility among pet parents and professionals. Paw Prosper said the move aligns with its broader strategy of building an integrated platform that addresses injury prevention, recovery, lifelong strength, and mobility.
Founded in 2022 and based in Denver, Paw Prosper operates globally, with offices in Canada and the United States and operations across Europe, the UK, and Australia. Blue-9 Pet Products develops high-performance gear intended to strengthen communication and performance between dogs and their handlers.
KEY QUOTES:
“For years, professionals have naturally combined Blue-9 and FitPaws products in their programs because they work so well together,” “Bringing these brands together allows us to better support trainers and rehabilitation professionals with a more complete toolkit, all backed by a single, streamlined purchasing and support experience.”
Ryan DeCaire, CEO of Paw Prosper
“Blue-9 has always been focused on creating practical, effective tools that strengthen communication and performance between dogs and their handlers,” “Joining Paw Prosper ensures our products will reach more professionals and pet parents, and that they’ll be supported by a broader ecosystem of fitness and wellness solutions.”
David Blake, Founder and Former President of Blue-9 Pet Products
