ANIMAL has introduced a new line of performance candy brand-inspired nutrition products developed in partnership with Smarties. This collaboration features three formulations that are informed by the iconic confection’s flavors.
The ANIMAL x Smarties capsule reimagines the Creatine HMB+, Creatine Chews, and Pump Non-Stim. These products maintain the company’s existing supplement formulas while incorporating the nostalgic taste profile associated with Smarties. Jad Khairallah, Co-CEO at Universal Nutrition, ANIMAL’s parent company, shares: “This partnership is about tapping into something deeply personal for our community. For many ANIMAL consumers, the journey started young – basement gyms, first scoops, big dreams, and a hunger you never forget. Smarties brings that feeling rushing back.”
In essence, the performance candy brand-inspired nutrition product line represents a strategic effort to blend the credibility and serious reputation ANIMAL has cultivated over decades in the strength training community with the universally recognized and emotionally resonant Smarties. The products are being unveiled at the Arnold Sports Festival, where attendees can sample them before they become available through retail partners and direct online sales.
Image Credit: ANIMAL
