Beauty brands are increasingly targeting the youngest shoppers as Generation Alpha becomes a powerful new consumer group.
Yahoo Finance Senior Reporter Brooke DiPalma and Yahoo Finance Senior Business Reporter Ines Ferré join Market Domination host Josh Lipton to discuss how beauty retailers and celebrity-backed brands are leaning into the trend with products designed to catch younger shoppers’ attention.
To watch more expert insights and analysis on the latest market action, check out more Market Domination.
