Ulta Beauty, Inc. (NASDAQ:ULTA) is one of the stocks on Jim Cramer’s game plan. Cramer mentioned the stock during the game plan and said:

Thursday, we get reports from three that I like: DICK’S Sporting Goods, Dollar General, and Ulta Beauty… For the same reason, I think you can buy both Dollar General and Ulta Beauty unless oil makes a quick run to $120. These fit the description of what’s working are bargain offerings, real bargains. They have them. As long as the price of crude doesn’t go insane, it will matter, and these will go higher.

Stock market data. Photo by Photo by Alesia Kozik

Ulta Beauty, Inc. (NASDAQ:ULTA) provides cosmetics, skincare, haircare, and fragrance products. In addition, the company offers in-store beauty services, including hair, makeup, brow, and skin treatments. During the January 9 episode, Cramer said that Wall Street is “falling back in love with the new Ulta.” He stated:

I always keep an eye on the new high list to understand what’s working. And for the past couple weeks, one of my favorite companies has practically achieved permanent residency status, making a new high almost every day. And I’m talking about Ulta Beauty… Yes, new CEO Kecia Steelman took over a year ago, and boy, she’s managed to orchestrate a pretty impressive turnaround, and that’s why I recommended buying the stock into weakness just a few months ago. But it’s time to revisit it because it’s an even better story…