MCoBeauty: The beauty brand partnered with Escapology to create The MCoBeauty Heist, taking MCoBeauty off the shelf and launching it into a fully immersive experience. Once guests stepped into the two-room beauty lab, with its playful aesthetic and MCoBeauty signature pink, they had to solve puzzles to find the next MCoBeauty dupe, snap selfies, and share their escape time for a chance to win products. The activation rolled out across 30 Escapology locations, and is expected to reach 37K participants.
The partnership builds on MCoBeauty’s new content series starring content creator Tana Mongeau, who wakes up inside an escape room with only a flickering ring light and a note that reads “If you know, you MCo.” Every episode follows Tana as she solves puzzles, each revealing a new product, with all clues pointing to MCoBeauty’s expansion into Canada.
