Prada Beauty has named Bella Hadid as its first-ever Global Beauty Ambassador.
The model and actress makes her debut for the brand as the face of its new make-up innovation: Prada Touch.
Hadid, who is also the founder of fragrance brand Orebella, will front the campaign for the new blush launch, which marks the brand’s first cream-to-powder, multi-use formula.
Prada Beauty said that Hadid “represents a modern expression of confidence and individuality”.
The brand stated that Hadid “inherently embodies Prada’s avant-garde vision of beauty that reveals the authentic self through a compelling interplay of skin and refined dimension.”
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The new launch, Prada Touch, lands in eight shades ranging from a rich mauve to delicate nude.
The multi-use product, although primarily marketed as a blush, can be applied to cheeks, lips, and eyes for a versatile look, according to Prada.
Housed in a stackable pack design to encourage consumers to build and curate their own collection, the products can be worn alone or layered and blended for a custom colour.
Prada Beauty claimed the product delivers a healthy-looking flush that lasts up to 12 hours without the need for touch-ups or reapplication.
Prada Touch (RRP £42) launches exclusively at selfridges.com from 1 April.
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