At just 14, Harper Beckham is already preparing to make her mark in the beauty world. The youngest child of David Beckham and Victoria Beckham is quietly working on her debut beauty line, HIKU BY Harper, a project insiders say is being developed with a late summer launch in mind.
The brand is aimed squarely at Gen Z and Gen Alpha, drawing inspiration from South Korean cosmetics trends that have dominated the global beauty conversation in recent years.
© Ian West – PA ImagesAt just 14, Harper Beckham is already preparing to make her mark in the beauty world.
The venture is registered under H7B Limited, a company name that mirrors Harper’s full name, Harper Seven Beckham. While the brand has not officially launched yet, preparations are already underway behind the scenes.
A recent photoshoot in London reportedly took place in secrecy, with both of Harper’s famous parents present to support the milestone moment.
© Dave Benett/Getty Images for HarThe idea of Harper stepping into the fashion and beauty space has been circulating for some time.
Despite the family name attached to the project, insiders say the brand is being treated as Harper’s own venture rather than another extension of the Beckham empire. Industry observers are already predicting that the teenager could quickly emerge as a powerful voice among young beauty consumers.
The idea of Harper stepping into the fashion and beauty space has been circulating for some time. According to earlier reports, the teenager has long shown an interest in following in her mother’s footsteps.
© GettyDespite the family name attached to the project, insiders say the brand is being treated as Harper’s own venture rather than another extension of the Beckham empire.
Victoria, who built a globally recognized fashion label after her pop career, has previously hinted that her daughter dreams of launching a brand of her own one day.
In fact, Harper once wrote down her ambition in a message that her mother proudly shared. “To create an amazing brand when I am older xx,” she wrote.
© Pierre SuuThe youngest child of David Beckham and Victoria Beckham is quietly working on her debut beauty line, HIKU BY Harper, a project insiders say is being developed with a late summer launch in mind.
Victoria responded with an affectionate tribute that delighted fans who follow the close relationship between the two. “Harper Seven following in mummy’s footsteps and putting her hopes and dreams out there,” she wrote on Instagram Stories.
For years, Harper has largely remained out of the spotlight compared with her older brothers. But that privacy has also made her something of a curiosity for brands and fans alike. One source previously explained to The Sun that companies already see her as someone younger audiences could easily relate to.
© @kenpavesHarper once wrote down her ambition in a message that her mother proudly shared. “To create an amazing brand when I am older xx,” she wrote.
“So far, Harper has been kept quite private. But there is huge demand from brands who see her as someone lots of other teens would look up to,” a close source revealed to the publication. “Posh and Becks can see her potential and she wants to try some things out in the public eye. The wheels are in motion to slowly book some jobs for her.”
Still, the family appears determined to move carefully. Another insider emphasized that there is no rush to push Harper into a commercial rollout before she is ready.
© Backgrid UK/The Grosby GroupIf HIKU BY Harper does arrive later this year, it will mark the first major public step in Harper’s own creative career.
“Right now, this is purely an administrative thing. David and Victoria have no immediate plans for anything commercial,” the source explained in 2024. “It’s simply an exciting and fun option for Harper further down the line.”
If HIKU BY Harper does arrive later this year, it will mark the first major public step in Harper’s own creative career. With strong family support and a built-in global audience, the teen could soon join the growing wave of young entrepreneurs reshaping the beauty industry.
